Senior Manager, Strategic Storytelling & Positioning

Overview

Would you be excited to lead the charge in redefining our market presence through strategic storytelling? How do you envision leveraging your skills in customer‑led narratives to drive growth in this dynamic role?

This role leads strategic storytelling as a core driver of segment growth. As Senior Manager, Strategic Storytelling & Positioning, you will develop customer‑led narratives and value propositions that connect institutional priorities to solution outcomes—powering campaigns, enabling sales, and increasing buyer relevance across academia, funders, and government. Storytelling in this role is not about content creation; it is about shaping how the market understands our value and translating insight into revenue‑impacting messaging at scale.

• Develop and align value propositions for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier’s overall brand and transformation goals.
• Translate propositions into actionable messaging frameworks for campaigns, sales, and internal communications—ensuring consistency, clarity, and customer‑first language.
• Create persona‑based and stage‑aligned messaging that supports cross‑solution narratives and integrated portfolio storytelling.
• Collaborate with Revenue Enablement and Field teams to co‑develop sales materials, pitch decks, and campaign assets grounded in customer value.
• Act as the strategic messaging partner for campaign development, content planning, and quality review of go‑to‑market materials.
• Drive consistency and impact by embedding unified, customer‑centred narratives that improve campaign execution, sales confidence, and institutional engagement.

• Extensive experience (7–10+ years) in B2B marketing, strategic communications, brand management, or customer insights.
• Proven ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios.
• Background in translating technical information or portfolios into clear, benefit‑oriented narratives.
• Experience collaborating with sales and marketing teams on go‑to‑market planning and enablement.
• Strategic approach to crafting clear and compelling messaging from complex information.
• Proficient writing and editing skills, including the development of messaging frameworks and concise communications.
• Effective cross‑functional collaborator, skilled at leading through influence.
• Ability to balance audience insights, brand strategy, and commercial objectives.

• Experience in research, education, SaaS or data‑driven industries.
• Familiarity with academic institutions, research funders, or public sector buyer needs.

If performed in New York, the base pay range is $65,100 - $108,500. If performed in New York City, the base pay range is $68,000 - $113,400. If performed in Rochester, NY, the base pay range is $56,200 - $93,700.

• Generous holiday allowance with the option to buy additional days.
• Health screening, eye care vouchers and private medical benefits.
• Wellbeing programs.
• Life assurance.
• Access to a competitive contributory pension scheme.
• Save As You Earn share option scheme.
• Travel season ticket loan.
• Electric Vehicle Scheme.
• Optional dental insurance.
• Maternity, paternity and shared parental leave.
• Employee Assistance Programme.
• Access to emergency care for both the elderly and children.
• RECARES days, giving you time to support the charities and causes that matter to you.
• Access to employee resource groups with dedicated time to volunteer.
• Access to extensive learning and development resources.
• Access to employee discounts scheme via Perks at Work.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1‑855‑833‑5120.

Please read our Candidate Privacy Policy.

Remember, criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams.