Baggallini, Director, Brand Marketing

Senior Recruitment @ RG Barry | Talent Management Expert About the Role

The Director, Brand Marketing will lead the evolution and activation of the Baggallini brand during a pivotal period of brand transformation. This role will own the development and execution of a modern, cohesive Brand 360 strategy across campaigns, influencer marketing, PR, organic social, events, partnerships, photoshoots, and brand activations.

• Develops and executes integrated, brand-building campaigns that drive awareness, affinity, and customer engagement across multiple channels, aligned to an overarching Brand 360 strategy.
• Plays a leadership role in Baggallini’s brand evolution, including supporting rebranding initiatives, new positioning, and updated visual and verbal identity across channels.
• Leads public relations efforts to increase brand visibility, securing impactful press coverage and strategic media placements.
• Oversees social media strategy to enhance brand storytelling, audience growth, and engagement.
• Develops and scales influencer partnerships to drive brand reach, credibility, and advocacy.
• Leads event strategy and execution, including experiential marketing, partnerships, and trade shows.
• Partners with e-commerce, retail, product, performance marketing, and creative teams to ensure cohesive brand storytelling and messaging across all touchpoints.
• Owns planning and execution of all brand photoshoots, including lifestyle, still life, and campaign shoots, managing timelines, budgets, creative alignment, and production partners.
• Manages and develops a direct report, Brand Marketing Manager, providing strategic direction, coaching, and oversight across brand execution, campaigns, and day-to-day priorities.
• Owns TOF marketing budget for marketing team.
• Tracks and measures campaign effectiveness to optimize for engagement, conversion, and brand equity.

• Bachelor’s degree in marketing, related field, or equivalent experience. MBA a plus.
• 8+ years of experience in brand marketing, integrated marketing, or a related field.
• Demonstrated experience supporting a brand overhaul, rebrand, or significant brand evolution – ideally within a fashion, lifestyle, accessories, or consumer brand.
• Proven ability to build and execute Brand 360 strategies that connect brand vision to execution across PR, social, influencer, events, and owned channels.
• Highly creative brand leader with strong taste and a clear point of view on storytelling, visual identity, and social-first brand expression.
• Deep understanding of organic social, influencer marketing, and earned media as drivers of modern brand building.
• Proven ability to translate brand strategy into executable, high-impact campaigns and programs, balancing creative vision with disciplined execution.
• Strong strategic and creative instincts paired with a data-driven mindset.
• Comfortable operating in a fast-paced, transformation-oriented environment.
• Experience leading multi-channel brand campaigns with measurable impact, from concept to execution.
• Strong analytical mindset with proven ability to measure brand marketing impact.

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing, Advertising, and Other
• Industries: Apparel & Fashion

• Medical insurance
• Vision insurance
• 401(k)