Senior Manager, Global Influencer Marketing

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

NEW YORK, NY

Coty’s Sr. Manager, Global Influencer Marketing role offers unmatched impact: leading a transformative brand that sparks authenticity, celebrates uniqueness, and inspires beauty globally.

As our Sr. Manager, Global Influencer Marketing, you’ll own product development, marketing strategy, and the innovation pipeline—from concept through retail execution—for one of the world’s most dynamic beauty brands.

In this role, you will support the Kylie Cosmetics PR team in building the international influencer marketing and PR strategy with a strong focus on digital and social communications to drive brand awareness and visibility. The Senior Manager will help lead local/global implementation and coordination of strategies, working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between Kylie Cosmetics and its target audiences.

The Sr. Manager, Global Influencer Marketing reports to the Global Director of Marketing, based in the NY offices. The successful candidate will liaise and communicate internally with various departments, such as Marketing, Trade, Supply Chain, Finance, global markets as well as the Kylie Cosmetics brand team.

The ideal candidate has proven experience in color cosmetics and/or fragrance, thrives in a fast-paced, dynamic environment, and understands omni-channel marketing best practices in the beauty industry. You are passionate, creative, culturally attuned, highly organized, and analytical—with a natural ability to inspire and lead.

• Support Kylie Cosmetics team in animating the global strategic roadmap
• Identify, source, and coordinate CGC for DTC initiatives, driving engagement and supporting the end-to-end marketing funnel.
• Oversee the strategic development of global influencer mailers across launch and evergreen programs, ensuring cohesive brand storytelling and high-impact delivery.
• Strategize, lead, and optimize paid influencer initiatives, driving performance, efficiency, and cross-channel integration.
• Manage, develop and execute international IM / PR Strategies and Guidelines to maximize press coverage, digital visibility and positive consumer engagement
• Design, develop and implement international influencer marketing and PR tools:
  • Influencer and PR event templates
  • Influencer partnership and seeding guidelines
  • Editorial Press Tools/Collaterals
  • Calendars/Local Activation Guidelines
  • Event planning & Guidelines
• Work closely with local markets to execute all IM and PR programming; maintain interaction and communication with Local IM/PR Teams:
  • Support their PR/IM plan, events & influencers partnership programs
  • Coordinate press outreach, interviews, and media lists
  • Obtain regular information on local initiatives
  • Gain alignment on programming with Kylie Cosmetics team
• Working with external agencies, support event preparation and execution both on a Global and local level
• Develop and execute consumer social engagement strategies to support the brand in key markets
• Work closely with our PR agency to ensure a 360 degree partnership for print, digital and social media coverage
• Foster & maintain good relationships / partnerships with influencers & cross functional teams
• Oversee day-to-day budget management and supplier payments
• Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy

Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds.

Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The team consists of Sr . Manager, Global Influencer Marketing, working closely together with several departments such as (DTC, Marketing, Supply Chain, Design, Trade Marketing, Finance,…