Manager, Omnichannel Activation Planning

Location:

New York, New York – Hybrid role (3 days per week in the New York office; remaining days remote).

Responsible for Revlon Color Cosmetics omnichannel activation planning across all digital and physical touchpoints, ensuring creative excellence, brand consistency, and commercial impact. Champions a digital‑first omnichannel mindset that supports non‑linear consumer journeys, acting as a bridge between stakeholders and resolving conflicts. Owns the development of omnichannel activation plans that deliver against brand strategy and retailer requirements, collaborating with subject matter experts across the Omnichannel Consumer Experience team.

• Lead the creation of new processes for Omnichannel Activation planning to ensure execution with excellence
  • Pioneer collaborative planning across Brand Marketing and the Omnichannel Consumer Experience team.
  • Design digital‑first plans that integrate into retailer‑specific plans for a seamless consumer experience.
  • Ensure alignment on KPIs and drive actions that deliver commercial impact.
• Translate brand strategies into compelling, consumer‑centric Omnichannel activation plans that drive engagement and conversion
  • Develop strong relationships with brand marketing teams and understand brand strategy and campaign objectives.
  • Leverage channel best practices and benchmarks from the Omnichannel Consumer Experience team.
  • Act as voice of the consumer and retailer in planning discussions.
• Develop and manage the Omnichannel Activation calendar for Revlon Color Cosmetics
  • Create calendar details from the brand calendar, outlining product launches, key cultural moments, retailer moments and promotions.
  • Lead cross‑functional planning sessions for timely alignment.
  • Track integrated activation timelines across e‑commerce (Amazon), in‑store, social, influencer, PR, paid media, retail media and partnership.
• Map touchpoints across the campaign consumer journey to ensure brand consistency and creative excellence
  • Partner with Paid Media and AIBI teams to map consumer journey by campaign.
  • Identify and track touchpoints to ensure cohesive experience.
  • Ensure creative assets align with brand guidelines before launch.
• Report performance across Omnichannel Activation
  • Partner with Media and AIBI teams to identify KPIs.
  • Monitor and analyze campaign performance, providing insights for continuous improvement.
  • Establish feedback loops to optimize future activations.

Education:

• Bachelor’s Degree in Business, Marketing or related field (required).

Experience:

• Minimum 5+ years in digital marketing, brand marketing or trade marketing.
• Minimum 2+ years of experience with business, digital and marketing analytics (Amazon experience a plus).
• Experience executing digital/omnichannel marketing strategies in the CPG/Beauty industry.
• Advanced campaign performance analytic skills.
• Project management experience (a plus).
• Strong cross‑functional collaboration with marketing, trade marketing, legal, IT, etc.
• Ability to influence without authority and build consensus across diverse teams.
• Legal authorization to work in the United States (revenue sponsor not available).

Base salary: $100,000 – $130,000 per year (variable based on experience and location). Additional short‑term incentives may apply.

Benefits include medical, dental, vision, life insurance, short‑term disability, long‑term disability, supplemental insurance, flexible spending accounts, critical illness insurance, group legal, identity theft protection, 401(k) retirement plan, 3 weeks vacation (pro‑rated) and 12 paid holidays.

Revlon is an Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities. We do not discriminate against applicants based on race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status or any other protected characteristic.

Voluntary self‑identification of disability is requested only for reporting purposes and is not used in hiring decisions.