Principal Integrated Campaign Manager

Principal Integrated Campaign Manager – AdRoll (Next Roll)

We’re looking for a Principal Integrated Campaign Manager to lead end‑to‑end integrated campaigns that drive measurable impact across our products,
Ad Roll and AdRoll ABM
. Report to the Manager II, Revenue Marketing. This role is based in San Francisco
, New York City
, or Remote (US).

• Own campaign theme brainstorming, validation, and narrative development, turning high‑level company goals into compelling cross‑channel campaigns.
• Define measurable campaign objectives, KPIs, and budgets; run pre‑launch readouts, monitor performance mid‑flight, and drive weekly reporting and optimization.
• Collaborate with product marketing to refine ICPs, personas, and audience segments; build unified campaign stories anchored in buyer pain points across the journey.
• Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points.
• Coordinate with channel leads, sales enablement, operations, and leadership to align promotion plans, enablement materials, and readiness.
• Lead campaign build check‑ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders.
• Deliver post‑mortems and campaign look‑backs to capture ROI, wins, misses, and lessons for future campaigns.

• 9+ years of B2B marketing experience, including >2 years of integrated campaign management.
• Proven ability to market to B2B marketers within the tech/SaaS industry.
• Familiarity with Salesforce, marketing automation, paid media, and reporting tools.
• Demonstrated success independently leading complex, multi‑channel campaigns from concept to execution and reporting.
• Strong ability to translate strategy and market insights into unified campaign stories.
• Advanced analytical skills with proven ability to evaluate KPIs and recommend optimizations.
• Skilled in building repeatable campaign frameworks, processes, and templates.
• Strong cross‑functional leadership and influencing skills, aligning stakeholders across creative, product marketing, sales, operations, and leadership.

• Competitive salary and equity
• Full coverage of employee‑only premium for HSA medical plan and 95% coverage for PPO, HMO, dental, and vision plans.
• 75% contribution toward dependent premiums across all medical, dental, and vision plans.
• Short and long‑term disability benefits at no cost.
• Basic life and AD&D insurance at no cost.
• 401(k) Plan (pre‑tax and Roth)
• 4 weeks of paid time off and work/life balance.
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy or up to 16 weeks for family leave).
• Employee Resource Groups and community volunteer opportunities.
• Additional benefits available – see our Careers page.

Base salary range: $140,944 – $208,454 + equity + benefits. Compensated based on location, experience, training, skills, and abilities.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact candid