Brand Marketing Manager, GTM

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Revlon is a leading global beauty company with iconic brands sold worldwide through prestige, professional, mass, and direct-to-consumer retail channels. Our portfolio includes Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days.

At Revlon, we’re transforming beauty with iconic brands and bold innovation. As Brand Marketing Manager, GTM
, you will own one of our most dynamic categories, leading strategy, execution, and cross‑functional collaboration to deliver impactful brand experiences across retail and digital channels. This role blends creativity with business acumen—driving product launches, activation programs, and cohesive communications that inspire consumers and fuel growth.

You will be the brand champion and business owner for Revlon Color Cosmetics Eye, responsible for developing and executing go‑to‑market strategies that elevate the brand, strengthen consumer engagement, and deliver business results, including share growth. This includes leading integrated campaigns, managing retail and eCommerce activations, and ensuring consistent brand messaging across all consumer touchpoints.

• Serve as the expert in the Eye category, leveraging consumer insights, market analysis, and competitive intelligence to drive growth.
• Lead cross‑functional partners to develop strategies that expand core and new product lines, increasing share, sales, and profit.
• Conduct ongoing analysis of category dynamics and competitive activity to identify opportunities.
• Partner with cross‑functional teams to develop and execute holistic activation strategies across media, retail, and digital platforms.
• Partner with Sales and Trade Marketing to strengthen brand presence at major retailers (Amazon, Walmart, Target, etc).
• Brief internal teams on activation plans and ensure alignment across channels.

• Lead the end‑to‑end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams.
• Ensure consistent, compelling brand messaging across in‑store displays, walls, retail environments, and eCommerce platforms.
• Partner with Retail Experience to deliver impactful in‑store graphics and messaging aligned with brand priorities.
• Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for  and Amazon, ensuring digital assets are cohesive with in‑store executions.
• Establish KPIs and track performance to measure program success.

• Own performance tracking, reporting, analysis, and forecasting for the Eye segment.
• Build and manage trackers, collaborating with sales, creative, and production teams.
• Lead and present monthly business and brand reviews.
• Develop and manage the Eye category budget.
• Partner with Finance on brand and project P&L accountability.

• Minimum of 5 years of experience in brand marketing; omnichannel communications experience a plus.
• Experience in CPG strongly preferred, beauty is a plus.
• Strong understanding of retail environments, eCommerce platforms, and consumer behavior.
• Proven ability to manage cross‑functional projects and timelines.

• Strategic thinker with strong analytical and problem‑solving skills.
• Excellent presentation, verbal, and written communication abilities.
• Project management expertise with extreme attention to detail.
• Ability to manage multiple priorities in a fast‑paced environment.
• Collaborative team player who thrives in a matrixed organization.
• Passionate about delivering best‑in‑class brand experiences.
• Proficiency in Microsoft Office; experience with Power BI, Circana, or Nielsen data a plus.

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without…