Sr. Manager, CRM​/Email​/SMS

Sr. Manager, CRM/Email/SMS

Our client is seeking a highly motivated Senior Manager, Email, SMS & CRM to lead the next evolution of our lifecycle marketing strategy — with a focus on deepening post-purchase engagement, optimizing customer journeys, and maximizing lifetime value through best-in-class communication touchpoints.

• Own the full lifecycle marketing strategy across email and SMS — from acquisition to post‑purchase retention to reactivation.
• Lead journey building and optimization in Klaviyo, ensuring every triggered touchpoint is personalized, timely, and performance‑optimized.
• Manage all automated flows, including welcome series, abandoned cart, post‑purchase education, loyalty program touchpoints, winback journeys, and milestone celebrations.
• Partner with creative and brand teams to develop messaging that balances storytelling with commerce‑driving CTAs — optimizing content for engagement and conversion.
• Drive A/B testing across subject lines, content blocks, send times, segmentation strategies, and offer structures to maximize KPIs (open rates, CTR, CVR, unsubscribe rates, revenue persend).
• Own campaign calendar planning and execution, including product launches, promotional campaigns, editorial storytelling, and loyalty program communications.
• Support the broader CRM strategy, working cross‑functionally with analytics, eCommerce, and paid media teams to ensure consistent segmentation, targeting, and data enrichment across channels.
• Analyze and report on email/SMS channel performance weekly and monthly, providing insights and actionable next steps based on data.

• 5–7 years of experience in email marketing, SMS marketing, or CRM‑focused retention marketing.
• Deep experience managing automated journeys and campaign sends in Klaviyo or a similar platform.
• Strong A/B testing methodology and a proven track record of driving incremental lift through systematic experimentation.
• Experience working within or adjacent to loyalty programs and customer retention initiatives.
• Deep understanding of segmentation, personalization, and audience management within the CRM ecosystem.
• Balance of creative and analytical skills — able to ideate customer‑centric storytelling and execute against performance KPIs.
• Proficiency in pulling and interpreting metrics (open rates, click‑through rates, conversion rates, unsubscribe rates, revenue attribution).
• Highly organized with strong project management skills; able to manage multiple streams of communication at once.
• Comfortable working cross‑functionally with brand, creative, eCommerce, analytics, and paid media teams.
• Passion for fitness, wellness, and a disciplined growth mindset is a plus.