Vice President of Product Marketing

Overview

Our award-winning culture is built around five core values (known as our 5C’s):
Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, ad Marketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.

• Champion a searcher-obsessed, market-driven mindset, ensuring advertiser and publisher perspectives shape strategy and execution.
• Partner closely with Product, Tech, Advertiser Sales, and Business Development executives to ensure product marketing drives deal making and revenue.
• Track record of defining and executing the product marketing vision and strategy, tracking impacts with business objectives.
• As part of the executive leadership team, contribute to company-wide strategy, growth planning, and innovation initiatives.

• Own positioning and messaging for our Native Search media products—AMP Find and AMP Discover, built on our Arena tech platform —ensuring differentiation across advertiser and publisher audiences.
• Lead creation of advertiser-vertical and distribution channel specific narratives, highlighting unique advantages of our media.
• Develop integrated narratives around industry themes including AI usage, media value measurement, and next-gen search advertising.
• Craft consultative materials (value props, demos and use cases, solution guides) that make complex concepts simple and compelling.
• Develop deep understanding of buyer and publisher personas, their journeys, and unmet needs across search and performance media.

• Build integrated GTM plans with clear audiences, value propositions, campaign strategies, and KPIs.
• Partner with commercial leaders to ensure go-to-market strategies directly support revenue objectives.
• Build a sales enablement engine with playbooks, battle cards, one-pagers, solution guides, FAQs, and demos.
• Oversee high-quality collateral for pitches, quarterly reviews, whitepapers, customer stories, and industry panels.
• Refresh messaging frameworks regularly based on market insights and feedback.

• 10+ years of product marketing experience driving launches and commercialization for complex, ideally in advertising technology; search expertise is a strong plus.
• Proven success in end-to-end product marketing: positioning, messaging, GTM strategy, launches, lifecycle management, and sales enablement.
• Compelling storyteller with strong positioning and writing skills; able to translate complex technical capabilities into simple, differentiated business value.
• Comfortable diving into product details, data, and AI/ML concepts; able to collaborate closely with engineers, product managers, and data scientists.
• Familiarity with applications of AI in advertising, search, and monetization (e.g., NLP, agentic AI, personalization, user acquisition); able to translate innovation into compelling market narratives.
• Executive presence and communication skills; analyst and media relations experience a plus.

Compensation Range: $250,000 - $300,000 + Bonus & Equity

ad Marketplace has been named as one of the best places to work in New York City by Built In and Crain’s; AMP is currently experiencing triple-digit growth, and it’s never been a better time to join our team!

We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.

At ad Marketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.

We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. ad Marketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, Zog Sports teams, happy hours and corporate retreats to encourage a strong work/life balance.

No Third Party Recruiters. We do not accept unsolicited agency resumes and we are not…