Director, Product Marketing - Media

Overview

EMARKETER is the leading research, data, and insights provider for marketing, advertising, and commerce professionals. Our data‑centric forecasts and rigorous analysis empower strategic decisions for brands, agencies, media platforms, technology companies, and more. With a strong focus on the transformation of digital advertising and ecommerce, EMARKETER’s forecasts, reports, and benchmarks enable global companies to anticipate tomorrow’s market trends for confidence today.

EMARKETER is a division of Axel Springer SE, one of Europe’s largest media companies.

As the Director, Product Marketing you will be responsible for creating and overseeing our go‑to‑market strategy for our media products and solutions. Using market insights and understanding of product capabilities, you will define the most compelling offerings for EMARKETER’s media business and the most effective ways to communicate the value of our products to our clients.

• Client centric with a pulse on the market and customer needs to innovate our media solutions.
• An analytical thinker with the ability to conduct market, competitor, and customer research to gather insights and assess market opportunities.
• Solution oriented with the ability to link product launches and positioning to client needs and outcomes.
• A strong collaborator and team player who can connect multiple internal teams including media sales, content, operations and marketing to align on our strategies and positioning.
• Curious and proactive, someone who challenges the team in productive ways, asks the right questions and ensures the quality of our brand promise is never compromised.

• Develop end‑to‑end GTM plans, including positioning, messaging, pricing strategy, feature enhancements and launch materials for new media products.
• Train and equip sales teams with compelling materials, case studies, and tools that inspire confidence and drive growth.
• Bring our in‑person and virtual events to life through product messaging and sales enablement.
• Deep understanding of the marketplace and competitors, and align our products with market demand.
• Internal and external product training on capabilities, features and benefits.
• Partner with sales, content and operations teams to ensure successful product launches.
• Deeply understand our media audiences as they are the foundation of our offerings.
• Manage and execute media demand generation calendar to promote media solutions offerings and new launches.

• 8+ years of experience in product marketing or a closely related role within a mid size to enterprise B2B media, adtech or martech company.
• Demonstrated success in bringing new products and offerings to market.
• Strong storytelling skills with the ability to translate data and features into compelling value propositions.
• Excellent communication skills with the confidence to lead strategic discussions internally.
• Strong data analysis capabilities and experience defining ideal customer profiles and target segments for sales motions.
• Proven ability to work cross‑functionally and influence teams without direct authority.
• A balance of strategic thinking and hands‑on execution where you can craft a go‑to‑market plan and also build the assets that bring it to life.

• $130,000–$150,000 (dependent on skills, experience and competencies)
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reach‑out, and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and…