Ralph Lauren Brand Merchandising Lead, of Sport & RLX

Ralph Lauren Brand Merchandising Lead, World of Sport & RLX

Company

Description:

Ralph Lauren Corporation (NYSE:

RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The company's brand names—including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others—constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups, and Celebration.

The Brand Merchandising Lead will be directly responsible for driving vision and strategy for RLX and World of Sports. They will execute strategy with influential collaboration & consumer at the center across the value chain—design, product development, marketing, digital, and regional buying partners.

• Accountable for a deep knowledge of the consumer segments in both the World of Sports/RLX & all RL Brands.
• Expert in the active & sporting event marketplace—present quarterly competitive analysis driven through market research & connectivity with regional partners.
• Partner with Senior Brand Creative Director & Design team to ensure the vision is captured while aligning with strategy.
• Collaborate with buying, marketing, digital & BI to create a clear consumer journey.
• Drive long‑range plan targets and proactively contribute to LRDP process; identify growth opportunities in product offer validated by analytics and regional market insights.
• Analyze business through investment and sales recaps with ability to create and present executive summaries.
• Lead all go‑to‑market activities & milestones leading up to assortment mapping, marketing focuses, showroom prep, digital site mapping, & store set up.
• Collaborate with marketing to support partnership sporting events driving adherence to partner contracts & RL initiatives.
• In partnership with product management team, monitor adherence to deadlines & cost targets ensuring on‑time deliveries & an accretive margin.
• In conjunction with regional buying & retail teams, provide framework & implementation of product training.
• Strengthen talent of the organization by leading peers, promoting successful partnerships, and managing effective and diverse teams.

• Ability to equally balance creative and commercial.
• Successful track record of consistently delivering profitable growth.
• Ability to quickly identify market value drivers; prioritize and act on opportunities to position the business for growth.
• A career demonstrating solid leadership skills and cross‑functional influencing skills; proven ability to develop and implement new strategies in competitive business situations.
• Ability to successfully motivate, negotiate and influence effectively across departments & divisions; strong understanding of the product life cycle & business calendars.
• Strong communication and interpersonal skills.
• High emotional intelligence and relationship building skills.
• Highly collaborative with cross‑functional partners—design, product development, regional buying, marketing, etc.
• Exceptional people management and leadership skills.
• Comprehensive understanding of retail math—business terminology, key retail metrics, and calculations.
• Proficiency in Microsoft Excel/Word/PowerPoint, Adobe, Vibe IQ & GFE preferred.

Seniority level:
Mid‑Senior level

Employment type:

Full‑time
Job function:
Marketing and Sales