Influencer Marketing Manager; NY

Direct message the job poster from Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Kellogg’s, Emma Sleep and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

We’re seeking an experienced and results-driven Influencer Marketing Manager to lead influencer strategy and campaign execution for an international jewellery company. This U.S.

-based role will focus on building awareness, engagement, and interest in the brand’s products across the U.S. market, while aligning with global objectives and market-specific priorities.

The role will be primarily dedicated to a project with an international jewellery company, working to build brand interest through influencer-led storytelling and strategic social activations. You’ll be expected to quickly understand the brand’s landscape, audience, and priorities – and translate that knowledge into actionable influencer and social strategies that reflect market nuances and deliver measurable impact.

• Develop and execute influencer marketing strategies that drive brand awareness, engagement and sentiment across the U.S. market.
• Identify, recruit, and manage macro and mid-tier influencers who are known for shaping trends and driving cultural conversations on social media.
• Manage an Influencer Executive, providing guidance and support to ensure seamless campaign delivery, influencer communication, and reporting accuracy.
• Oversee influencer content creation and campaign execution, ensuring brand alignment, creative excellence, and measurable results.
• Work closely with the Social Media Lead to coordinate campaign strategies and deliver weekly and monthly performance reports to the client, highlighting key metrics, insights, and recommendations.
• Collaborate with internal creative, strategy, and international teams to ensure alignment across influencer, paid, and organic social activities.
• Monitor and analyze campaign performance and audience sentiment to inform ongoing strategy and continuous improvement.
• Stay up to date on platform trends, emerging creators, and influencer marketing best practices within the luxury, fashion, and jewellery sectors.

• 3–5+ years’ experience in influencer marketing - preferably within the luxury, fashion, or lifestyle industries.
• Proven success executing influencer campaigns in the U.S., with experience managing macro and mid-tier creators who drive trends and cultural engagement.
• Demonstrated experience working across multiple markets, adapting global brand priorities to local audiences.
• Deep understanding of social platforms (Instagram, Tik Tok, You Tube, Meta) and their role in influencer engagement and performance optimization.
• Familiarity with paid and organic influencer integration, including boosting creator content and aligning with paid media teams.
• Experience managing influencer and creator relationships, from sourcing and negotiation to briefing, content review, and campaign execution.
• Skilled in content planning and ideation, ensuring influencer deliverables align with campaign objectives and brand aesthetics.
• Competent in using influencer and social analytics platforms (such as Creator
  
  IQ, Tagger, Traackr, or similar) to identify creators, track performance, and generate insights.
• Strong understanding of reporting metrics including Engagement Rate (ER%), Cost per Metric (CPM), Earned Media Value (EMV), and sentiment analysis (positive, neutral, negative).
• Experience providing weekly and monthly reporting to…