Senior Analyst, Health, Research & Insights

Senior Analyst, Health, Research & Insights

As a critical member of the Research & Insights team, the Senior Analyst will serve as a strategic partner to our Sales & Account Strategy Groups, providing data‑driven insights that support advertising campaigns across People Inc.’s portfolio of brands. This high‑visibility, front‑line role is pivotal to setting People Inc. up for sales success by delivering actionable insights and strategic recommendations to our advertiser clients, with a focus on the Health vertical.

The Senior Analyst will leverage expertise in advertising syndicated reporting data sources, first‑party data analytics, and project management to inform strategic recommendations for advertising clients and support our Health Revenue organizations’ sales efforts. This position will report to the Senior Manager, Health, Research & Insights.

Hybrid 3x a week – (New York). In‑office expectations:
This position is hybrid in‑office, with the ability to work remotely up to 2 days per week.

The Health Research & Analytics team includes a mix of members spanning NYC, Bangalore, and Washington state. Our culture is curious, collaborative, and strives to create a better way to tell the stories of our brands, inspire our clients, and enrich the experiences of our brand fans. This group is part of a larger organization spanning all 40+ People Inc. brands, creating opportunities to explore and deliver insights beyond our Health brands—including brand licensing, events, and more.

• Become an expert on the Health & Wellness audiences – go deep into the data, understand our sites and audience better than anyone, and be the market expert on all vertical‑related topics.
• Uncover insights and use them to craft compelling stories rooted in first‑party data to support existing and new advertising partnerships and campaigns.
• Partner with Sales and Marketing teams to provide research & insights that create compelling and creative storytelling for advertisers.

A four‑year college degree in a relevant field is required.

Minimum 3–5 years conducting research and analytics in the digital/media landscape, and/or the Health & Wellness space – experience in both is a strong plus.

• Solid problem‑solving and communication skills; ability to manage multiple simultaneous projects; working knowledge of data analysis; comfort with ambiguity and an inquisitive nature.
• Expertise with various syndicated research sources: MRI‑SIMMONS, MRI/Comscore Fusion, Comscore, IPSOS Affluent, and Google Analytics. Familiarity with software from New Age, Telmar, MEMRI or IMS preferred.
• Expertise in Excel is a must.
• Familiarity with Google Analytics, Google Trends, Looker Studio, Big Query is a plus.
• Knowledge of AI such as ChatGPT, Gemini for research applications, agentic AI a plus.
• Knowledge / experience with data visualization tools.
• Excellent research synthesis skills allowing you to draw out key insights.
• Stellar communication and data storytelling skills.
• Experience presenting results to both technical and non‑technical audiences.
• Strong desire to increase your understanding of the Health & Wellness sectors.

Travel required:

N/A.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr.

The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees.

Salary:
New York: $80,000.00 – $95,000.00. The pay range above represents the anticipated low and high end of the pay…