Director, Influencer

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Ogilvy New York, New York – Job Posted Date: 11/14/2025

Ogilvy has been creating impact for brands through iconic, culture‑changing, value‑driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.

Ogilvy is a WPP company (NYSE: WPP). For more information, visit , and follow us on Linked In, X, Instagram, and Facebook.

As our new Director, Influencer, you will lead end‑to‑end influencer strategy and execution for a robust food and beverage account, helping us achieve maximum impact of the overarching brand story. You will pitch bold social strategies, ideas, and frameworks to senior clients, driving growth and unlocking new opportunities; draft compelling content for an array of brands with different audience considerations; stay on top of trending content and audience behaviors to inform opportunistic content and strategies.

You will be dedicated to one of the world's best brands and will bring social expertise and perspective to an integrated environment. You will create Social Media Influencer Marketing programs and use your expertise to craft authentic engagements. You must have a strategic mindset and deep knowledge in the social media space.

• Develop and execute influencer program and distribution strategies
• Partner with agency leads across the network and an array of brands, working cross‑functionally across integrated agency teams (IAT), to prepare cohesive thinking across campaigns and activations
• Lead creative storytelling and ideation for co‑creation initiatives, developing and conducting compelling influencer briefs for creatives and influencers
• Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time
• Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships
• Analyze and assess campaigns to provide valuable insights and opportunities
• Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
• Efficiently and effectively plan and manage influencers at large‑scale events
• Manage and delegate tasks to junior support staff, fostering their growth and ensuring efficient project execution

• Minimum of 10+ years of experience in social media influencer strategy and execution, with a strong background in CPG, including Beauty/CPG; experience in driving talent partnerships
• Proven ability to develop meaningful influencer relationships that result in authentic storytelling that drive impact
• Proven ability to identify relevant influencers and conduct effective outreach
• Strong project management skills with attention to detail
• Experience with paid social media in support of influencer campaigns
• Proven ability to shepherd the development of legal contracts with influencers
• Experience working with influencer and content management tools
• Understands influencer search tools and platforms to assess the effectiveness of an influencer
• Proven ability to build influencer strategies from scratch, driving innovation and impact
• Demonstrated experience in managing budgets, capacity planning, and business planning
• Exceptional client‑facing skills, with proven experience presenting and influencing senior leaders
• Strong financial acumen
• Proven ability in internal team management and cross‑functional collaboration across integrated agency teams (IAT)
• Strong creative storytelling and ideation skills, particularly for co‑creation initiatives
• Experience in…