Starpower - Director, HCP and Patient Influencer Marketing

starpower - Director, HCP and Patient Influencer Marketing

Water Street - New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #Lifeat Real Chem  culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you’re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #Lifeat Real Chem .

About starpower:

starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

Overview: A thought-leader and trusted advisor, you will support HCP and Patient Influencer marketing strategy development and campaign execution on behalf of starpower clients in the health & wellness categories.

Responsibilities

• Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
• Understand the nuances and best practices of working in the pharmaceutical landscape especially with HCP and patient influencers.
• Manage day-to-day Influencer campaigns with the team, being our client lead and working with the team to ensure deadlines are hit, work back plans are curated, and collaborating cross functionality with other specialty teams (ie paid, social, creative, etc.).
• Think creatively beyond sponsored content, leveraging earned, owner and shared media in addition to paid.
• Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
• Maintain consistent knowledge of client and landscape, generating original ideas to amplify their efforts through Influencer marketing
• Understand key competitors and their business strategies
• Understand and provide thought leadership on Influencer, healthcare and cultural trends and issues
• Identify and pitch new opportunities based on industry landscape to help drive organic client growth
• Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

General/Client Service

• Provide top tier client servicing, educating clients as needed through the influencer campaign process in healthcare
• Lead client communications and support in selling in ideas from meeting prep to follow up to Q&A and revisions
• Attend regularly scheduled and sporadic client conference calls
• Attend in-person meetings with clients and agency partners
• Participate in planning sessions from ideation to tissue session to final presentation
• Participate in business pitches, presentations to clients and prospective clients
• Assist in the overall growth of the agency, including new business & networking

Qualifications and Experience

• 6-8+ years of experience in a role with experience driving Influencer marketing
• Deep understanding of the pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
• Understands FMV and Regulatory requirements for working with influencers in healthcare
• You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
• A strategic mindset and deep…