Vice President - CRM

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray‑Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high‑quality vision care and best‑in‑class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e‑commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid‑range to premium segments. Our Shared Services Team accompany and enable others within the Essilor Luxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

The CRM role for NA Optical Brands (Lenscrafters, Pearle Vision and Target Optical) leads the development of a consumer‑centric contact strategy that grows LC consumer loyalty and brand advocacy. Skilled at both interpreting data and shaping the creative/messaging, the position applies customer insights and analytics to influence the communication journey. The role leads the development of innovative new touch points driving collaboration of cross‑functional teams to establish and evolve a highly personalized, omni‑channel customer journey.

• Devises and implements strategies aimed at growing consumer loyalty and brand advocacy.
• Leads strategic development of a customer‑centric, loyalty‑based approach to CRM initiatives.
• Collaborates with Marketing, Ecommerce, the Corporate team and other functional areas to activate unified contact plan across customer facing channels.
• Builds platforms to enable personalized, dynamic content, integrating predictive analytics and segmentation strategies.
• Leads CRM functional management and best practice sharing for scaling and expanding successful consumer strategies to global markets.
• Drives increased effectiveness of communications (lifecycle and retail) using a data‑driven approach to optimize and continuously improve member experience and company value.
• Establishes Optical NA Brands CRM program goals, focused on growing incremental impact and ROI. Provides course‑corrections and optimization as needed.
• Recommends test strategies to improve ROI and increase online & in‑store sales.
• Partners with external and internal resources to provide synthesized learnings and overall measurement of CRM/Loyalty activities.
• Drives the strategy and delivery of mass and targeted value propositions.
• Collaborates with cross‑functional team to deliver omni‑channel consumer experience.
• Manages day‑to‑day relationship with Sunglass Hut to deliver against Brand objectives.
• Manages the CRM team that supports the NA and international LC CRM.
• Serves as main point of contact for Optical NA Brands, communicating ongoing updates of project status, results & learnings, broader industry trends.
• Oversees timelines and proper execution of ideas within fast‑paced, dynamic environment.
• Manages external agency relationships to maximize efficiencies.

• BA
• 12+ years Marketing experience, with 5+ years’ experience with marketing in direct, digital, mobile, social media channels
• Customer centric approach to marketing and analysis
• Ability to influence across diverse set of stakeholders
• Success managing multiple priorities and deadlines
• Ability to manage across functional teams in a highly matrixed environment
• Exceptional verbal and written skills
• Curiosity and drive

• MBA
• Loyalty Marketing, having worked for leading Retailers or Luxury brands with developed CRM programs

Pay Range:  -

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first‑class…