Vice President, Influencer Strategy

Vice President, Influencer Strategy Description

We are looking for a very special person to fill a new role at Syneos Health Communications. The ideal candidate blends influencer strategy expertise in pharma with creative passion and an understanding of how pop culture and cultural nuance impact and inform our work. They are highly adept at collaborating with many teams and partners.

• Develop customized influencer strategies and campaigns in partnership with account teams across US PR and advertising. This includes the development, presentation of annual plans, new business proposals, organic growth opportunities and more.
• Oversee the end‑to‑end execution of influencer campaigns: ideation, content creation, partner selection, activation, measurement and optimization.
• Create and drive content engines for multi‑faceted influencer campaigns.
• Stay on top of trends and package new news into thought pieces for internal and external use.
• Collaborate closely with account teams to bolster client trust by showcasing our unparalleled social media and influencer marketing proficiency, ensuring their confidence in our capabilities.

• Minimum 8 years experience specializing in healthcare influencer marketing, including celebrity, macro, micro, patient and HCP.
• Experience identifying and working with HCP influencers and digital opinion leaders.
• Strong understanding of celebrity and influencer identification, vetting, contracting and activation within the highly regulated pharma industry.
• Strong ability to deliver persuasive, evidence‑based counsel for client communications and marketing teams.
• Comfort working with cross‑functional teams, both large and small, interacting with different people daily (including clients).
• Up‑to‑date on current and emerging influencer and social media trends, particularly those with implications in the healthcare industry.
• Knowledge of the rules and regulations related to the pharma industry.
• Experience in creating and driving content engines for multi‑faceted influencer campaigns.
• Effectively prioritize tasks and projects based on importance, deadlines and impact on overall goals while managing multiple client accounts and campaigns simultaneously.
• Stay flexible and adaptable in a fast‑paced environment, adjusting strategies quickly in response to changes in consumer behavior, market dynamics or platform algorithms.

• Highly motivated, self‑starter, team‑oriented and non‑hierarchal.
• High emotional intelligence and a personality that builds genuine connections with our people and clients.
• Highly creative—out‑of‑the‑box new ideas from big idea generation to social post content creation.
• Passionate and knowledgeable about pop culture and current events.
• Considers oneself a cultural maven, understanding cultural nuances and inclusion.
• Can hold their own in negotiations with A‑list celebrity talent teams.
• Enjoys spending personal time scrolling, podcasting and reading.

The annual base salary for this position ranges from $X to $Y.

Salary may vary based on qualifications, skills, competencies and proficiency for the role. Some positions may include eligibility to earn commissions or bonuses based on company or individual performance.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).

Syneos Health has a voluntary COVID‑19 vaccination policy and strongly encourages all employees to be fully vaccinated. Certain local governments or Syneos Health customers may have vaccine requirements that apply to some employees; these employees are required to submit proof of vaccination and maintain compliance.

We reward and recognize our people by providing a competitive compensation package, health benefits (medical, dental and vision), company match 401(k), flexible paid time off and sick time. Eligibility for paid sick time may vary depending on where you work and the regulations that apply.