Senior Coordinator, Site Merchandising

Senior Coordinator, Site Merchandising Responsibilities

• Site Merchandising Strategy: Assist in the planning and management of  e-commerce content & merchandising including site assets, product assortment & storytelling and product sort order to drive conversion rate and AOV.
  • Key owner of homepage and content strategy including all sections of homepage, content slots across site, working with cross‑functional partners.
  • Assist in driving business growth by creating best‑in‑class digital experiences for each product category.
• Content pages: Works with brand marketing team on content pages focused on key brand priorities, maintaining content pages based on key brand moments. Includes briefing, set up, testing, overall execution.
  • Partner closely with the creative team to request and give feedback on creative assets that are needed to support site revenue goals.
  • Working closely with engineering & QA to ensure the strategy is executed in a way that meets business goals & customer expectations.
• E-Commerce Customer
  
  Experience:
  
  Partner with marketing teams to deliver a best‑in‑class experience through personalization, product quizzes, navigation updates, daily site updates, site content/enhancements & marketing activations & promotions.
  • Manage site search experience, optimizing searches for new launches, existing experiences and new quizzes.
• Data‑Driven Insights: Utilize website analytics & customer data to identify opportunities for improvement & make data‑driven decisions to enhance site performance - i.e. leveraging historical & current search trends to drive strategy for the marketing calendar & category optimizations on site. Regularly report on KPIs & site metrics.
  • Utilize customer feedback to create actionable takeaways to optimize customer pain points, collaborating with relevant partners.
• Tech‑Driven Partnerships: Key driver of release process for overall site merch team working with Release Manager to ensure content is deployed on time.
  • Prioritize requirements and features directly with the development team to ensure a scalable storefront tailored to business needs.
  • Able to concisely articulate requests/priorities with engineering and product teams
• Cross‑functional
  
  Collaboration:
  
  Serve as a partner to Digital & Brand Marketing, Planning, Creative, Operations, Engineering, QA, Customer Experience and Digital Product Management Teams.
• Competitor Analysis: Stay informed about industry trends, competitors' strategies, & emerging e‑commerce technologies to maintain a competitive edge.

• You understand that ecommerce is a 24/7, always‑on business, and flexibility to occasionally work nights and weekends is essential to support key launches, campaigns, and site moments.
• Minimum of 3 years of experience at a fast‑paced, digital‑first e‑commerce brand where you have worn multiple hats and thrived in a dynamic environment.
• You are a true unicorn, equally comfortable speaking the language of creative marketers and technical engineers.
• You have a “figure it out” mindset and approach challenges with a self‑starter attitude. You are proactive and resourceful when facing obstacles, take initiative, and dive in to experiment with solutions. You enjoy learning by doing!
• You love data and can analyze performance metrics to uncover insights that drive action and optimization.
• You are confident and poised when presenting to senior leadership, including members of the C‑suite.
• You can take direction from multiple stakeholders, distill competing priorities, and stay focused on the ultimate goal while proactively seeking clarification and alignment when needed.
• You have strong attention to detail: you spot what others might miss and ensure every product story, image, and description is picture‑perfect.
• You are a highly organized multitasker who can juggle timelines, assets, and launches without missing a beat. You can execute ad hoc requests for site updates in a timely manner, while balancing day‑to‑day responsibilities & maintaining qualitates.
• You are comfortable voicing your perspective on new projects or site changes, blending the user experience & data‑driven reasoning

• Salary range: $66, (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401K plan & access to health & wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
• Makeup gratis, employee discount on , team give back initiatives
• Friendly, fun, creative & collaborative work environment