Senior Director, Automotive & Lifestyle

Your Day-to-Day:

• Lead the creation and conception of strategic planning for all clients and oversee the execution of plans, be these monthly priorities or annual plans
• Leads the BPCM/client presence during relevant Inter-Agency Planning processes
• Develop relationships with client appropriate media and notable industry opinion leaders to maximize opportunities and brand exposure
• Cultivate relationships with top-tier consumer, business and trade press
• Provide strategic direction to clients on initiatives, brand positioning and core messaging
• Help lead the business development, cultivating relationships for new business opportunities
• Drive proactive storytelling across channels critical to our clients, including earned media, client-managed social networks, and other owned channels
• Inspire teams to tap into what’s trending within our clients’ industries to allow for fresh, creative stories that appeal to the media that cover them
• Lead automotive communications initiatives, from narrative development and release writing to cultivating relationships with top-tier auto, business, and industry trade media
• Secure features for clients across broadcast, print and digital
• Possess extremely strong/expert level knowledge of auto and lifestyle media practices, as well as proven results garnering coverage in print, broadcast TV, and online mediums
• Ability, and interest in, leading, managing, and mentoring BPCM teams
• Oversee the planning, project management and execution of PR events (Press/Influencer Trips, Product Launches, Deskside Meetings, etc.)
• Provide strategic counsel on complex automotive topics, including product communications, retail transformation, technology innovations, customer experience, and regulatory trends, translating them into clear, compelling narratives.
• Possess a combination of creative and strategic thinking; ability to be an out of the box thinker and contribute to agency-wide brainstorms
• Identify cultural cues, such as pop culture events and cultural moments, along with market insights to proactively apply to stories we craft for clients that align with stated business strategies
• Must be highly organized, detail oriented and have ability to thrive in a fast paced, deadline oriented, and high-energy environment
• Ability to manage several accounts independently with a positive and proactive attitude
• Partner with colleagues across multiple BPCM offices on all relevant client opportunities
• Apply professional experiences and subject matter expertise outside of core role to benefit BPCM practice groups, team members, and all clients
• Capable of managing large scale client budgets with accuracy and efficiency

• Minimum of 10-12 years of experience at a PR agency and/or in house working on campaigns with top brands across consumer goods, hospitality, transportation, or automotive segments
• B.A., preferably in related field such as Marketing, PR, Communications and/or Journalism
• A proactive spirit of collaboration, seeking out opportunities to inspire, coach, and mentor a growing roster of BPCM colleagues
• Extensive and well‑established senior level‑media contacts in top-tier media platforms, trade publications, and digital media
• Exhibit exceptional writing, communication and presentation skills to effectively articulate ideas to clients, agency principals, and colleagues
• Experience in developing strong media relationships and translate into successful feature coverage placements
• Advanced writing skills, applying to press releases, social content, and pitch development, as well as confident verbal communication and presentation skills
• Exceptional interpersonal and relationship‑building skills; adept at developing rapport with clients to maintain strong working relationships
• Independent thinker, problem solver, attention to detail, and solution‑oriented with hands‑on can‑do approach

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2‑week holiday break in December

This role will be hybrid, 3 days minimum in office.

The anticipated salary range for this position is $130,000 - $150,000 annually. Actual compensation…