Senior Director, Media Planning & Buying

Senior Director, Media Planning & Buying

Tried and True Media (TNT) is a dynamic performance marketing agency that has generated over $1.2 billion in sales for our clients. We are a data‑driven performance marketing agency specializing in customer acquisition for Direct‑to‑Consumer companies. With a team of 80+ remote employees worldwide, we combine creative excellence with algorithmic precision to deliver exceptional results for our partners.

Full‑time, remote

We are seeking an exceptional and highly strategic Senior Director of Media Planning & Buying to lead our paid media department. This executive‑level role is responsible for overseeing the development, execution, and optimization of all media campaigns across the agency’s client portfolio. The ideal candidate has deep expertise in the DTC ecosystem, an entrepreneurial mindset, and a proven track record of scaling multi‑million dollar budgets across a diverse channel mix.

• Strategic Leadership & Vision:
  Define the overarching media planning and buying strategy for the agency, ensuring alignment with client business objectives, ROAS targets, and growth goals.
• Lead quarterly and annual media planning efforts, contributing to agency growth targets and service offerings.
• Serve as a thought leader on the evolving media landscape (especially within DTC), identifying new channels, technologies, and innovative ad formats to pilot and scale.
• Team Management & Development:
  Manage, mentor, and inspire a team of Traffic Managers, fostering a culture of high performance, accountability, and continuous learning.
• Oversee workload distribution and development for the media team.
• Standardize and refine the agency’s media execution processes and best practices for efficiency and effectiveness.
• Execution Oversight & Performance:
  Own the performance metrics of all managed campaigns, driving optimization strategies to maximize ROAS, LTV (Lifetime Value), and CPA (Cost Per Acquisition).
• Provide high‑level oversight and directional guidance on media allocation across channels, including Paid Social (Meta, You Tube, Tik Tok), Search (Google/Bing), Programmatic/CTV, Audio, and emerging platforms.
• Collaborate closely with all Management teams to ensure integrated campaign execution as a member of the executive leadership team.
• Client & Partner Relations:
  Act as a senior client contact for all media‑related discussions, presenting complex strategies and performance results clearly and confidently to C‑suite/Executive‑level stakeholders.
• Negotiate strategic partnerships and manage relationships with key media vendors and platforms.

• Experience:
  
  10+ years of progressive experience in media planning and buying, with a minimum of 5 years focused on DTC/e‑commerce brands (agency or in‑house).
• Experience in CPG, health & wellness, and supplements space is a plus!
• Leadership: 8+ years of experience managing, mentoring, and scaling a paid media team (4+ direct reports).
• Budget Scale:
  Proven history of managing and scaling annual media budgets exceeding $20 M+ across a diverse client portfolio.
• Technical Depth:
  Deep, hands‑on expertise in key platforms, including Meta Ads Manager (Facebook/Instagram), Google Ads, and Tik Tok Ads.
• Proficiency in attribution models.
• DTC Knowledge:
  Expert understanding of the e‑commerce full‑funnel, customer journey mapping, and the relationship between media, creative, site conversion, and LTV.
• Education:
  
  Bachelor’s degree in Marketing, Business, Analytics, or a related field.

• Collaborative Teams: A global team of marketing experts here to help each other, drive mutual success and contribute to TNT’s success as a global force in direct response marketing.
• Growth:
  An entrepreneurial, promote from within culture, where your impact, innovation and growth are valued, acknowledged, and awarded.
• Remote Flexibility: A fully remote environment, giving you the time you need to pursue your passions outside of work.
• Competitive Pay & Bonus Structure.
• U.S. entity:
  Full benefits package + Unlimited Flexible Time Off + Paid Holidays.

TNT is a performance marketing agency, specializing in customer acquisition for companies in the Direct to Consumer Space. With our focused data‑driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.