Account Director, Fashion

Account Director, Fashion at PURPLE

Department: Fashion

Location: Purple New York

Compensation: $95,000 - $120,000 / year

PURPLE is looking for an experienced Account Director for its Fashion division to join the agency. The Account Director will play an essential role in supporting the assigned senior management in the development and execution of generating maximum brand exposure through creative product placement, profile features and launches. The Account Director must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results.

Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

• Provide counsel to clients and have tough conversations in their best interests
• Lead client calls / in-person meetings and think on one's feet
• Take client business objectives and develop a linear and cohesive communication strategy that reflects those business objectives
• Collaborate with speciality resources across the agency (NYC, London, LA) to ensure the client has access to the agency’s network-wide expertise
• Lead client programs and campaigns – from planning to execution – in an organized and timely manner, within the specified budget
• Understand the difference between a communication strategy and a media strategy
• Show accountability in terms of meeting client benchmarks and delivering strong media coverage
• Own all media relations and continue to develop and maintain key relationships
• Provide strategic and tactical support to Divisional Director
• Manage launch events for media and influencers with in-house events team
• Line manage team to ensure they meet targets and have a development plan
• Exhibit strong new business skills – bring in new business opportunities through networking
• Work closely with social media team to promote client milestones
• Oversee management of all product‑related media requests – from email inquiry through sample distribution
• Be responsible for client product inventory
• Conduct general media monitoring across clients and competitors
• Consistently produce high quality internal and external communications content
• Oversee and compile weekly client agendas
• Proactively pitch story ideas to achieve maximum editorial placement across brands
• Manage and motivate junior members of the team to run day‑to‑day operations smoothly and deliver PR results
• Support ADs and senior members of the team across all levels
• Understand paid, owned and earned media strategies, and build relationships with top influencers
• Maintain strong connections with leading and emerging editorial talents in the UK and Europe
• Manage Account Managers/Account Executives to help reach personal and team targets
• Contribute to agency new business efforts – create proposals and participate in pitches

• 7 to 9 years proven experience operating in a senior position within the fashion PR industry
• Proven commercial experience in a fast‑paced environment
• Management experience highly desirable
• Proven track record of creating a positive impact on business through PR strategies
• Discreet, professional and well‑spoken, with excellent communication skills
• Extremely well‑organized, methodical, efficient and proactive
• Creative and strategic thinker
• Strong established fashion press contacts
• International press contacts desirable
• Strong experience of event management
• Strong presentation and superb writing skills
• Able to identify communication opportunities across multiple media platforms
• Strong MS Word skills; working knowledge of PowerPoint and Excel

Not Applicable

Full‑time

Design, Art/Creative, and Information Technology

Public Relations and Communications Services