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Director of Ecommerce & Marketplace
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-01-27
Listing for:
Tru Fragrance & Beauty
Full Time
position Listed on 2026-01-27
Job specializations:
-
Marketing / Advertising / PR
Ecommerce, Digital Marketing, Marketing Manager -
IT/Tech
Ecommerce, Digital Marketing
Job Description & How to Apply Below
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Title: Director of E-Commerce & Marketplace
Location: Willowbrook, IL or New York, NY
Reports to: Executive Team
Type: Full-time;
Hybrid
Compensation: Negotiable (based on experience)
We are seeking an experienced dynamic, strategic, and results-driven Director of E-Commerce & Marketplace to lead the E-Commerce team in growing our Amazon and direct-to-consumer (DTC) businesses across multiple brands. This individual will own the E-Commerce P&L, drive profitable revenue growth, and oversee the strategy, performance marketing, technology stack, and execution of our Amazon, Shopify Plus, and other marketplace businesses.
This leader will report into our Executive Team, while collaborating across Marketing, Brand, Finance, and Operations to deliver a seamless and consistent customer experience while maximizing profitability. They will ensure digital selling strategies align with each brand’s goals while accelerating E-Commerce as a core growth channel and contributing to bottom-line profit.
Key Responsibilities
:
- Serve as the General Manager for E-Commerce, owning budgeting and reporting of sales, margin, and overall profitability of Amazon, Shopify and other marketplace sales.
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- Develop and execute comprehensive near-term and long-term growth strategies for all E-Commerce platforms, with clear financial, brand-building and organizational goals.
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- Collaborate with brand leads to align E-Commerce strategy (Amazon/marketplace vs Shopify) with broader brand priorities, marketing campaigns, and product launches.
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- In partnership with Finance, build annual and monthly forecasts by channel; develop and manage budgets and growth targets; monitor performance and adjust forecasts and tactics in real time.
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- Partner with IT and Finance to ensure compliance, data integrity, and accurate reporting.
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- Identify and prioritize emerging selling platforms, technologies and other new business opportunities for growth.
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- Lead the Amazon strategy to increase revenue, profitability and market share while maintaining consistent brand presence and positioning.
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- Manage and optimize relationships with Amazon agencies and partners while building our in-house expertise and team to create a best-in-class Amazon business.
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- Oversee Amazon advertising performance in partnership with external agencies, ensuring maximum ROI and efficient ad spend.
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- Maintain alignment with brand marketing teams to understand and influence the impact of off-platform marketing tactics.
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- Work with Operations on FBA strategy, demand planning, and supply chain optimization to support sales goals and margin goals.
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- Stay up to speed on latest Amazon platform requirements, tools and data sources. Maintain and grow network of experts and advisors. Ensure compliance with Amazon’s guidelines and develop tactics to improve product listings, content, ratings, and reviews.
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- Prioritize and resource complementary marketplace strategies including Walmart and Tik Tok.
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- Maintain alignment between DTC strategy and near-term and long-term brand growth objectives.
- Oversee the end-to-end consumer experience on Shopify Plus, ensuring sites are optimized for conversion, AOV, and retention.
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- Partner with Operations to ensure inventory planning, fulfillment, and logistics are fully aligned with demand.
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- Direct all performance marketing efforts for e-commerce and marketplace including paid search and Meta/boosted social.
- Partner with Marketing on broader paid influencer and affiliate strategy to ensure integrated, omnichannel approach.
- Use data-driven insights to continuously refine performance marketing tactics for CAC efficiency and LTV growth.
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- Lead site merchandising, promotions, and UX strategies in collaboration with Brand and Marketing teams.
- Own the tech stack and digital tools, including evaluating and implementing solutions for personalization, CRM, loyalty programs, and marketing automation.
Qualifications
- 10+ years of experience in e-commerce leadership roles, with extensive Amazon and DTC brand sales and team leadership experience.
- Proven track record of owning and growing a multi-brand Amazon FBA business, including experience managing Amazon agency partners and working directly with Amazon and platform data.
- Experience developing forecasts, managing budgets and reporting full e-commerce P&L results.
- Deep expertise in performance marketing and scaling acquisition and retention channels profitably.
- Strong understanding of e-commerce technology, analytics, and CRM systems.
- Experience managing third-party agencies and…
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