Senior Director, Social Media

Location: New York

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.## Position Summary Communications—ensuring optimized, consistent, compliant, and coordinated social storytelling across audiences and platforms, while driving brand trust and connection across our consumer and b2b audiences.
The Senior Director will oversee a small team focused on content creation and analytics, driving enterprise-wide alignment on strategy, governance, and performance, while collaborating closely with content creators with the product teams##

Key Responsibilities ### Strategy, Leadership & Collaboration
* Develop and execute a cohesive social media strategy that supports corporate reputation, stakeholder engagement, and brand trust and love.
* Serve as the enterprise lead for cross-functional social media coordination across Public Affairs, Marketing, Customer Service, and Internal Communications inclusive of leading and socializing integrated calendars for each brand that can be shared with banking community.
* Lead and develop a small team to execute social strategy, manage publishing, and provide insights that drive performance and governance.
* Lead platform governance, reputation management, and rapid response protocols in a highly regulated industry.
* Act as senior advisor to company leadership on social media risk, opportunity, and emerging trends.
* Recognize that social strategies may vary by brand and line of business, requiring close coordination with Marketing leadership and business General Managers (GMs) to ensure content, tone, and objectives are aligned to each audience and strategic priority.
* Work closely with Marketing leadership to ensure full alignment on brand voice, paid strategy, and audience experience across all company channels.## Social Media Operations
* Oversee daily publishing, community engagement, and monitoring across corporate and brand social channels (Linked In, Instagram, Reddit, Meta, Tik Tok, X, and emerging platforms).
* Coordinate rapid response and community management in partnership with Public Affairs and Customer Service.
* Partner with Marketing to synchronize brand campaigns and corporate initiatives for message consistency.
* Drive executive visibility programs and corporate storytelling aligned with brand and policy priorities.## Measurement & Analytics
* Oversee development of social tracking and KPI frameworks to measure engagement, sentiment, reach, and reputation health.
* Provide regular reporting to Public Affairs and Marketing leadership with insights that inform both brand-building and risk management.
* Ensure consistent measurement across both corporate and consumer-facing channels to track ROI and audience impact.
* Provide actionable analytics and regular performance reporting to leadership, highlighting both brand-building and risk management outcomes.## Paid & Amplification Strategy
* Partner with Marketing on paid social amplification to ensure alignment of corporate reputation messaging with brand and product initiatives.
* Provide input into audience segmentation, targeting, and campaign optimization to strengthen reach and impact.
** Qualifications**## Required
* 10+ years of experience in social media or digital communications
* Deep expertise across major and emerging social platforms and digital engagement trends.
* Demonstrated experience developing and executing complex, cross-platform social strategies.
Proven ability to collaborate across multiple business functions and senior
* leadership levels.
* Exceptional communication, diplomacy, and crisis management skills.## Desired
* Experience managing enterprise-level social media programs in a heavily regulated industry, spanning both consumer and B2B audiences
* Strong background in storytelling, reputation management, and social governance within regulated industries (e.g., financial services, healthcare, energy, or…