Vice President-Product Marketing, Private Client Banking

Join to apply for the Vice President‑Product Marketing, Private Client Banking role at JPMorgan Chase .

Base pay range: $/yr – $/yr.

• Develop a sharp understanding of affluent customer needs, behaviors, and financial goals through research.
• Synthesize market trends, customer journeys, and competitive dynamics to influence product and experience roadmaps.
• Translate insights into differentiated positioning and messaging strategies that resonate with high‑net‑worth clients.
• Partner with brand, product, design, legal, and communications teams to ensure messaging continuity and alignment.
• Lead go‑to‑market strategy and planning for new features, enhancements, and product introductions.
• Orchestrate cross‑functional alignment, launch briefings, and execution requirements to ensure flawless delivery.
• Develop launch KPIs and influence measurement frameworks to track impact and optimize performance.
• Provide strategic input and direction on creative concepts, campaign messaging, collateral, and in‑market assets.
• Ensure customer‑relevant, insight‑backed storytelling across owned, paid, and earned channels.
• Collaborate with internal creative partners and agencies to deliver world‑class marketing assets.
• Identify learning opportunities, generate insights from performance data, and translate findings into recommendations for future initiatives.

• 7+ years of marketing experience focused on product marketing, lifecycle marketing, or go‑to‑market strategy.
• Proven success translating customer insights into differentiated positioning and actionable marketing strategies.
• Demonstrated ability to guide creative development and elevate storytelling for premium audiences.
• Track record of orchestrating complex, cross‑functional launches with multiple stakeholders.
• Strong analytical skills with the ability to leverage data to inform decisions, develop strategies, and shape leadership narratives.
• Excellent executive communication, influencing, and storytelling capabilities.
• Strategic thinker with a bias for action; equally comfortable being hands‑on.
• Experience in high‑growth, innovation‑oriented environments highly valued.
• Proven ability to collaborate and build strong partnerships across diverse teams at all levels, including brand, research, product, technology, market strategy, campaign management, and agency partners.

• MBA and/or Leadership Program experience.
• Experience with or familiarity in private banking and wealth management.
• Financial services, tech, or premium consumer experience.

The Private Client Banking Marketing team is part of the Consumer Bank Marketing organization and is responsible for shaping the vision for how we support our rapidly growing affluent customer segment. Our focus is on offerings designed specifically for this audience—Chase Private Client and J.P. Morgan Private Client.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching, and more.

Equal Opportunity Employer/Disability/Veterans. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.

Visit our FAQs for more information about requesting an accommodation.

To apply , please submit your application through the JPMorgan

Chase careers portal. Applications are reviewed on a rolling basis and we encourage early application.