Sr. Product Marketing Manager

Overview

Double Verify (DV) is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.

We are seeking a Sr. Manager, Product Marketing to lead the go-to-market for a portfolio of DV's social products spanning across all key platforms. This role will collaborate closely with commercial and product organizations to help drive the roadmap, develop product positioning, communications, collateral and sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.

• GTM Strategy
  :
  Develop and execute comprehensive strategies for validating and launching DV products, new features, and product enhancements
• Project Management
  :
  Ability to manage multiple projects, timelines, and competing priorities effectively
• Market Insight
  :
  Conduct thorough market and customer research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy
• Storytelling
  :
  Build customer-focused narratives that translate complex technologies into compelling stories across internal and external assets, customer communication, training and enablement programs
• Cross-Functional Collaboration
  :
  Partner with teams across Commercial, Marketing, Product, Engineering, Data Science to ensure alignment and effective execution of GTM plans
• Thought Leadership
  :
  Serve as a subject matter expert and advocate for DV's solutions internally and externally, helping drive the evolution of the product portfolio

• Experience
  : 7+ years of experience in B2B product marketing, product management, or a related field, with expertise bringing technology products to market
• Background
  :
  Preference for AdTech or Mar Tech experience with a solid understanding of the advertising ecosystem
• Technical Acumen
  :
  Strong ability to understand and articulate complex product concepts within a complex ecosystem
• Can-do Attitude
  :
  Positive mindset, solutions-oriented
• Adaptability
  :
  Ability to adjust to changing circumstances and priorities in a fast-paced environment; comfortable with ambiguity
• Time Management
  :
  Strong organizational skills with the ability to manage multiple projects and deadlines
• Curiosity
  :
  Passion for uncovering customer insights and market trends to inform strategic marketing decisions

The successful candidate's starting salary will be determined based on qualifications, level, skills, experience, location, and internal equity. The estimated salary range is between $145,000 - $190,000. This role is eligible for bonus/commission (as applicable), equity, and benefits. We are open to a wide variety of profiles and recognize that the hire may have more or less experience than stated in this description.

• Seniority level
  :
  Mid-Senior level
• Employment type
  :
  Full-time
• Job function
  :
  Marketing and Sales
• Industries
  :
  Software Development