Marketing Manager

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• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Training & development
• Vision insurance

BPM-PR Firm is a dynamic and award winning PR agency specializing in strategic communication solutions for clients across various industries. With a commitment to excellence and creativity, we pride ourselves on delivering impactful and layered media campaigns that drive results and elevate our clients' brands to new heights.

We are seeking a talented and experienced Marketing Manager to join our team at BPM-PR Firm. In this role, you will play a key role in shaping the agency's marketing strategies and executing campaigns to enhance brand visibility, attract new clients, and drive business growth. The ideal candidate is a strategic thinker, creative problem-solver, and results-oriented individual with a passion for marketing and public relations.

• Develop Marketing Strategies:
  Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives.
• Brand Management:
  Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies.
• Content Creation:
  Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more.
• Digital Marketing:
  Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns.
• Client Acquisition:
  Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics.
• Campaign Execution:
  Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations.
• Market Research:
  Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth.
• Analytics and Reporting:
  Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making.
• Manage Advertising Teams and Campaigns:
  Lead and oversee advertising teams and campaigns, including Linked In advertising, outside advertising, PPC, and additional recommendations. Ensure the development and execution of effective advertising strategies to reach target audiences and drive engagement and conversions.
• Collaboration:
  
  Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions.
• Budget Management:
  Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives.
• Source and Manage Social Media Team:
  Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms.
• Social Media Strategy:
  Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives.
• Content Calendar:
  Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule.
• Approve Weekly Social Media Campaigns:
  Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives.
• Manage and Create Branding Guidelines:
  Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning. Ensure consistency in brand representation across all marketing channels and materials.
• Manage Advertising and PPC Teams:
  Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions.
• Anno…