Senior Manager, Growth Marketing

About Empathy

Empathy is transforming the way families navigate life’s most difficult times— from the loss of a loved one to major life transitions—by combining technology with compassionate human care. We partner with leading employers, insurers, and financial institutions to deliver meaningful, human‑centric support ay we serve over 45 million people across North America and are backed by top‑tier investors including General Catalyst, Index Ventures, Adams Street, Aleph, and Entreé Capital, having raised over $160 million to date, including a $72 million Series C.

Location:

New York, NY (Hybrid – 3 days a week in the Flatiron office)
Reporting to:
Flatiron office leadership

• Own Empathy’s paid media strategy and execution across paid digital channels including Linked In, Meta, Google, display/retargeting, and direct media buys.
• Oversee the AI‑Powered Search & Content Optimization Lead Manager and Web Lead to ensure on‑site optimization, organic search performance, and landing page experience support overall acquisition and enrollment objectives.
• Build and optimise full‑funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients, partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics.
• Manage and optimise our performance marketing agency, ensuring campaigns meet ROI and efficiency targets.
• Lead, mentor, and develop the internal growth marketing team (Web Lead, Growth Marketing Specialist, and AEO/SEO Manager), providing clarity on priorities, KPIs, and execution standards.
• Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix.
• Collaborate with Marketing Ops & Analytics to track, measure, and report on campaign performance, deriving actionable insights.
• Partner with the design team to ensure creative across channels is consistent with Empathy’s brand and drives measurable business results.
• Stay current on trends in paid media, SEO/AEO, web optimisation, and digital privacy, translating insights into actionable strategies.

• 7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments.
• Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimisation.
• Strong experience managing campaigns across Google, Meta, Linked In, and other performance marketing channels.
• Experience managing and mentoring internal teams and overseeing external agencies.
• Strong analytical skills with experience using data to optimise campaigns, channels, and user journeys.
• Ability to translate partner and user insights into scalable acquisition strategies.
• Excellent communicator and collaborator, able to work cross‑functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams.
• Self‑starter who thrives in a fast‑paced, evolving environment and balances strategic thinking with hands‑on execution.

Salary: $170 000 – $180 000 (base) plus stock options and a competitive benefits package.

Benefits include premium healthcare, comprehensive paid time off, flexible parental leave, bereavement care (premium access to the Empathy platform), a company‑sponsored 401(k) plan with up to 4% employer match, remote employee stipend, annual retreats, and team lunches for the NYC office.