Marketing Automation Manager

About our Client:Our client is a high growth NYC Saas startup offering a cyber security and saas technology that protects the customer online shopping experience.

About the Role: The Marketing Automation Manager will develop and lead campaigns, execute strategy into briefs, and implement reporting processes.

About You

• 3+ years experience working with email automation and content management platforms.
• Experience with delivery of marketing automation projects, implementations and integrations (CRM).
• Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns.
• Experience in demand generation, lead nurturing, and drip campaigns.
• 2+ years of experience with HTML emails and templates.
• Bachelor’s degree with a major in marketing, advertising, or related field required.

What You’ll Do

• Build and maintain all the marketing automation workflows and define and report on campaign performance.
• Test and analyze workflow, content, lead scoring, and tactics for improvement.
• Work with the marketing team to strategize and build nurture programs that move leads through the buying process.
• Own and manage customer database, constantly exploring new methods for list growth.
• Design, build and manage a variety of automated email marketing campaigns.
• Assist with the lead management process which includes capturing, qualifying and passing leads.
• Make decisions with marketing leadership on customer segmentation strategies.
• Execute regular A/B tests.
• Own data management including database segmentation, lead list management/upload and lead qualification processes.
• Own analytical reporting for lead acquisition, list size, website traffic, funnel conversions.
• Create and implement webinar sales funnels and program content delivery.
• Define and drive strategy to increase engagement and acquisition.

You will be part of a dynamic team and have the privilege to work for a company that is building the infrastructure of the future.

They offer a competitive compensation package, which includes: comprehensive health, dental and vision insurance, life insurance, generous PTO, happy hours, parties, and events to insert joy into the workflow, and most importantly, great people, a growing market and a real opportunity for success.

Compensation: competitive base salary, bonus + options+ employee benefits

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