SVP, Consumer Marketing

About Us

TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands—Fail Army, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective— is powered by content that is inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives.

Learn more about our brands, our data‑driven marketing solutions, our award‑winning licensing services, and much more at

We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. This position will be based out of the United States, with the ability to go into one of our offices preferred.

The SVP, Consumer Marketing will build and manage a best‑in‑class marketing organization for Trusted Media Brands. Reporting to the CEO, the SVP, Consumer Marketing is responsible for driving excellence across the company’s marketing function. The role will have a particular focus on digital transformation, performance marketing and enhancing the customer journey and experience across all of TMB’s brands and products.

The SVP, Consumer Marketing is a senior leader responsible for driving the full customer journey, including consumer activation, conversion, retention, and engagement across the company’s multi‑brand portfolio. This executive oversees a team of approximately 31 marketing, operations, and planning professionals and plays a central role in shaping company‑wide consumer strategy across print, digital, email, and streaming platforms. The SVP, Consumer Marketing will be expected to deliver strong audience growth and strong lifetime value across platforms.

The SVP, Consumer Marketing also leads the company’s email acquisition, optimization, and deployment strategy, covering both promotional campaigns and editorial newsletters. Newsletters are a cornerstone of the company’s audience ecosystem, serving as a major traffic driver to digital properties, a critical source for subscription and engagement growth, and a foundational pillar for long‑term audience development.

The ideal candidate is a strategic operator who excels at cross‑functional leadership, working closely with the Chief Brand Officer, Chief Revenue Officer, CFO, and Operations teams to ensure integrated planning and execution across the consumer lifecycle.

• Lead, manage, and develop a 31+ person consumer marketing, operations, and finance organization
• Foster a culture of data‑driven decision‑making, operational excellence, and cross‑functional collaboration
• Build multi‑year strategies that align with corporate goals and improve overall consumer lifetime value

• Oversee full‑funnel consumer marketing programs across print, digital, streaming, and social platforms
• Drive audience acquisition, subscription growth, conversion, and retention using segmentation, lifecycle marketing, and optimized consumer journeys
• Fully own the print P&L with responsibility for forecasting, budgeting, pricing, product strategy, and channel planning
• Optimize the channel mix across traditional, digital performance, streaming, and social media
• Grow our Special Interest Publication business on newsstands working closely with editorial and distribution partners
• Partner with the Chief Brand Officer to align marketing strategies with editorial and brand priorities
• Drive consumer insights through direct consumer research, informing product mix and consumer interests
• Develop and own website paywall / registration wall testing, implementation, and optimization, working closely with product and digital teams
• Own the company’s email program, including acquisition, engagement and retention, deliverability, content optimization, and deployment across promotional and editorial newsletters
• Develop strategies to scale high‑quality, engaged newsletter subscribers while minimizing churn
• Partner closely with editorial, data, and product teams to optimize newsletter templates, personalization, testing, and content programming
• Implement…