Senior Manager CRM Brand Loyalty

Senior Manager CRM Brand Loyalty

Join to apply for the Senior Manager CRM Brand Loyalty role at Orveon Global.

Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bare Minerals, BUXOM, and Laura Mercier. With more than 1,000 employees and operating in 40+ countries, we're a truly global business. Our headquarters are in New York, with additional locations in major cities worldwide. We love our brands and are embarking on a powerful shift:
To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to stark honesty, co-creation, and making a sustainable cultural impact. People here are passionate, entrepreneurial and most of all, bold. This is an inspirational group of talented, silo‑busting, confident and humble people, working together to build something better. We are looking for the best talent to join us on that journey.

We believe we can accomplish more when we #Face Forward Together!

The Senior Manager CRM Brand Loyalty will own and optimize the customer lifecycle across email, SMS, loyalty, and other owned channels. This is a highly strategic and hands‑on role, responsible for developing personalized, data‑driven campaigns that nurture relationships, increase repeat purchase rates, and turn first‑time buyers into loyal brand advocates. The ideal candidate is both creative and analytical, with a deep understanding of DTC customer behavior, retention metrics, and performance marketing tools.

• Own the retention marketing roadmap—including email, SMS, and loyalty strategy—focused on increasing customer engagement, repeat rate, and LTV.
• Build and optimize lifecycle flows (welcome, replenishment, post‑purchase, winback, etc.) tailored to customer segments and behaviors.
• Develop retention strategies that align with product launches, promotional moments, and broader marketing campaigns.

• Leverage customer data to build audience segments based on purchase behavior, engagement, demographics, and lifecycle stage.
• Create personalized, dynamic campaigns that speak to different customer journeys—from new subscribers to VIP customers.
• Continuously test messaging, creative, send time, and cadence to improve campaign effectiveness.

• Manage all aspects of email and SMS programs in platforms such as Klaviyo or Cordial, from strategy to execution to reporting.
• Partner with Creative and Copy teams to develop content that aligns with brand voice and drives action.
• Work closely with Tech and Ops teams to ensure email/SMS integrations, tracking, and automations are functioning properly.

• Collaborate cross‑functionally to enhance and grow customer loyalty programs, subscription offerings, and referral initiatives.
• Analyze customer retention cohorts to identify churn risks and propose proactive retention tactics.
• Drive growth and participation in loyalty programs, ensuring they deliver value to both customers and the business.

• Own retention KPIs including repeat rate, churn rate, LTV, time between purchases, and engagement metrics.
• Develop dashboards and reporting to track performance, surface insights, and inform future strategy.
• Present findings and recommendations to leadership regularly, with a focus on actionable insights and measurable outcomes.

• 5–7 years of experience in retention, lifecycle, or CRM marketing at a DTC or eCommerce brand (beauty or wellness strongly preferred).
• Proven track record of owning and growing email and SMS programs, ideally with tools like Klaviyo, Cordial, or similar.
• Deep understanding of customer segmentation, A/B testing, and performance metrics related to retention and LTV.
• Experience with loyalty and subscription programs is a strong plus.
• Highly analytical with the ability to translate data into insights and action.
• Strong project management skills and attention to detail.
• Passion for beauty, customer experience, and storytelling.

We’re a lean organization…