Member Performance Marketing Manager

Member Growth Performance Marketing Manager

New York (Hybrid)

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare
, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health services, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in‑class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

As our Performance Marketing Manager, you'll drive strategy, execution, and measurement of performance marketing initiatives across paid media, SEO/SEM, and digital channels—all in service of driving member growth. You’ll collaborate cross‑functionally with product, design, and analytics partners to execute efficient, high‑impact campaigns that increase member enrollment and engagement.

This role is full‑time, based in New York and hybrid. The role reports to the Head of Member Growth.

• Execute and optimize performance marketing campaigns across paid search, social, SEO/SEM, and other digital channels.
• Monitor and report on key performance metrics, budgets, and pacing to ensure efficient use of spend.
• Implement changes to campaigns based on real‑time performance data and testing insights.
• Support A/B and multivariate testing to improve creative, targeting, bidding strategies, and landing page performance.
• Collaborate with cross‑functional partners (e.g., design, analytics, product) to ensure campaign alignment with growth objectives and measurement frameworks.
• Maintain up‑to‑date knowledge of performance marketing tools, platforms, and best practices, especially within healthtech and regulated industries.
• Assist in preparing campaign reports and insights for internal stakeholders.

• Drives member growth efficiently and effectively, improving unit economics as budgets grow.
• Demonstrates continuous performance improvement through a high velocity of A/B and multivariate tests with clear learnings applied.
• Delivers timely, actionable insights through accurate forecasting and comprehensive performance reports.
• Builds strong cross‑functional partnerships with customer and strategic partnership stakeholders.
• Identifies and implements at new tactics or tools that boost campaign performance.

• 5+ years of performance marketing experience driving growth across paid search / SEO / SEM / digital.
• Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights.
• Strong understanding of behavioral and personalized marketing tactics.
• Strong communication and collaboration skills, with experience working cross‑functionally.
• Creative and resourceful, with a strong bias for action and testing.
• A genuine passion for mental health and a respect for the people behind the metrics.

The target base salary range for this position is $97,680 - $122,100 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and…