Product Manager - Creator

Responsibilities

• Develop and execute the product strategy for Tik Tok Creator & Ecosystem, including identifying key market opportunities, setting product roadmaps, and delivering against ambitious revenue targets.
• Serve as product manager for Tik Tok Creator Marketing and Creator Monetization products, owning strategy and roadmap, prioritizing, aligning, and delivering clear product goals and success metrics.
• Develop an in-depth understanding of demand (advertiser) and supply (creator), identify and execute product improvements to drive adoption and retention from both sides.
• Drive execution by working directly with engineering, design, QA, data science, operations, marketing, sales, and other cross‑functional teams.
• Educate and influence internal leadership and external stakeholders on Tik Tok’s ads creative and creator ecosystem strategy.

• 3+ years of product management experience, preferably building products/tools related to advertising.
• Bachelor’s degree in Computer Science, Engineering, Business, or a related field.
• Deep understanding of the advertising landscape and the needs of advertisers, including experience with creative development, media buying, and ad optimization.
• Excellent analytical skills, with the ability to use data to inform product decisions and drive continuous improvement.
• Strong cross‑functional collaboration skills, working effectively with engineering, design, data science, and business development teams.
• Experience with multi‑project management and execution in a cross‑functional environment.
• Strong documentation, presentation, and communication skills in a global role.

• Excellent communication skills, clearly articulating complex product concepts to both technical and non‑technical stakeholders.
• Self‑starter who can manage large cross‑functional stakeholders in a fast‑paced, dynamic environment.
• Proficiency in English and Mandarin listening, speaking, reading, and writing. Both language skill sets are required to support clients in APAC and to communicate with stakeholders.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people, leading with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team, embracing an "Always Day 1" mindset to achieve meaningful breakthroughs for ourselves, our company, and our users.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. We celebrate diverse voices and create an environment that reflects the many communities we reach.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Compensation is annual. The base salary range for this position in the selected city is between $149,040 and $311,600. Compensation may vary based on qualifications, skills, and location. Base pay is part of the total package, which may include discretionary bonuses, incentives, and restricted stock units.

Benefits include medical, dental, and vision insurance; a 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days per year; and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure). The company reserves the right to modify or change benefits at any time.

Eligibility for employment in Los Angeles County (unincorporated)-qualified applicants with arrest or conviction records will be considered in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Criminal history may affect duties such as interacting with clients or colleagues, handling confidential information, and exercising sound judgment.

• Mid‑Senior level

• Full‑time

• Product Management and Marketing
• Technology, Information and Internet