CNN Account Executive

Overview

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Join Warner Bros. Discovery’s Ad Sales organization – the team that creatively develops cross-platform, client centric solutions across WBD’s portfolio of premium sports, entertainment and news offerings. The Account Executive plays a critical role within WBD’s Ad Sales team and will be responsible for selling across CNN.

We are dedicated to driving the evolution of news and advertising, enhancing the fan journey, and unlocking impactful opportunities for our brand partners. We combine the power of trusted journalism with innovative storytelling and cutting-edge technology to help brands connect with audiences at scale

CNN is looking for a dynamic, results-oriented Account Executive to join our Advertising Sales team. This is an opportunity to sell across one of the world’s most trusted brands in journalism, with a portfolio that spans linear, digital, audio, social, branded content, and emerging platforms.

The Account Executive role isn’t about maintaining the status quo—it’s about growth. You’ll prospect new clients, expand existing relationships, and craft innovative, multi-platform solutions that deliver measurable value for advertisers and fuel CNN’s business.

• Monetize the CNN Ecosystem:
  Build creative advertising solutions for our partners across CNN’s full wingspan - linear, digital, audio, social, branded content, events, and newsletters.
• Drive Growth:
  Prospect relentlessly and close new business, especially in underdeveloped or high-potential categories. Grow existing business through account planning and retention strategies.
• Expand Partnerships:
  Go client-direct to deepen relationships with new and current clients - manage existing agency relationships to grow revenue and share of wallet
• Collaborate to Win:
  Partner with strategy, research, branded content, production, and editorial teams to deliver bespoke solutions.
• Lead in Market:
  Thrive in the competitive news category by operating with urgency, creativity, and persistence.

• Passionate: Believes in CNN’s legacy as a brand, believes in the mission of journalism, and is able to translate that to the marketplace.
• Results-Driven: Consistently deliver against sales goals and thrive in a fast-paced environment.
• Client-Focused: Able to communicate CNN’s value proposition and communicate our vision and opportunities effectively - consistently elevates the perception of CNN by how they show up externally
• Strategic & Creative: Skilled at developing fresh narratives and solutions that address client needs - whilst combatting the narrative of ’news aversion’
• Polished Communicator: Confident, clear, and persuasive with strong instincts.
• Collaborative: A team player who works seamlessly across functions to deliver integrated, high-impact campaigns.
• Adaptable: Embraces change, feedback, and new opportunities for growth.
• Proactive: Self-starter, who consistently ‘beats’ the RFP with upstream conversations - assessing client objectives/needs, and delivering CNN solutions

• New Client Acquisition
  :
  Number of new clients onboarded per quarter.
• Revenue Growth
  : YOY growth targets for CNN-specific monetization (standalone and within packages).
• Activity: Conduct 10+ quality client engagements per week.
• Ownership: Deliver clear, strategic account plans with measurable growth milestones.
• Deal Quality
  :
  Mix of high-value, brand-safe, and innovative deal structures (e.g. sponsor ships, multi-platform, branded content).
• Collaboration Score
  :
  Positive 360 feedback from cross-functional partners (BSS, marketing, other AE’s, teams).

• Bachelor’s degree in business, Marketing, Communications, or a related field.
• Recommended 4 years of selling experience in client partnerships or ad sales within the media and entertainment industry.

At CNN, you’ll be part of a team that’s redefining the future of news and advertising. We combine the power of trusted journalism with innovative storytelling and cutting-edge technology to help brands connect with audiences  you’re driven, creative, and ready to make an impact in one of the most…