Marketing Manager​/Sr. Manager

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Location: Remote US (ET hours)
Reports to: Director of Marketing Classification: Full-time, Exempt

We are seeking an experienced Marketing Manager/Senior Manager to support the planning and execution of marketing campaigns that drive growth, engagement, and revenue. This role requires a strong ability to execute omnichannel initiatives with commercial savviness and creative judgment, organizational rigor within fast-moving work streams, and the ability to own initiatives end-to-end while collaborating effectively with cross-functional teams.

This is a hands‑on, high‑impact role for a true marketing generalist looking to grow within a fast‑paced DTC fashion eCommerce brand. You’ll play a key role in shaping how our products and brand is presented to the world while keeping our marketing engine running smoothly and supporting growth across critical areas of the business. Unlike a traditional CPG brand role, this position demands speed, scrappiness, and agility.

• Maintain and help own the cross‑channel marketing calendar, ensuring visibility, alignment, and clarity across teams.
• Ensure cross‑functional partners have the right inputs at the right time, including briefs, timelines, assets, messaging, and launch details.
• Support go‑to‑market and product marketing initiatives in close partnership with the Marketing Director, spanning seasonal moments, promotions, and new launches across a large and dynamic product catalog.
• Support PR and earned media efforts, including launch alignment, asset coordination, and campaign storytelling.

• Act as a strong organizational hub from a GTM perspective – balancing priorities, managing details, and keeping work streams moving in a fast‑paced environment.
• Serve as a liaison between marketing and cross‑functional teams (e.g., Licensing, Merchandising, Web, Operations, Wholesale, Amazon), translating business inputs into clear, executable marketing plans.
• Proactively identify risks, gaps, or conflicts and help resolve them before they impact execution.

• Partner with internal and external creative teams to bring campaigns from brief to launch across channels, aligned with brand and industry best practices.
• Test and scale AI‑driven creative generation, helping define brand best practices and standards for scalable cross‑channel content generation and marketing workflows.
• Help analyze paid media creative performance in partnership with external teams and support regular iteration, testing and scaling of high‑performing concepts.
• Coordinate content planning and creation for GTM campaigns across channels, working closely with channel owners to ensure best‑practice execution.

• Test, evaluate, and help scale new tools and technologies – including AI platforms – to enhance content creation and team productivity.
• Drive continuous improvement of marketing workflows, tools, and processes to increase efficiency and help the organization work smarter.
• Improve omnichannel reporting and visibility into campaign performance, helping teams better understand impact and opportunities.
• Support and help lead testing and scaling of marketing channels such as social, affiliate, influencer and emerging platforms, in partnership with channel owners.

• 2–5+ years of marketing experience at DTC eCommerce brands, ideally with large or complex product catalogs.
• Demonstrated ability to plan and operate within a fast‑moving commercial marketing calendar, balancing launches, promotions, and evergreen initiatives.
• A marketing generalist mindset, with excitement and hands‑on execution working across a broad range of channels and initiatives.
• Brings an analytical mindset alongside thoughtful creative judgment.
• Experience working in fast‑paced, agile environments.
• Strong prioritization, organizational, and project management skills, with the ability to manage multiple initiatives…