Senior Marketing Specialist

Join to apply for the Senior Marketing Specialist role at Berkley Asset Protection (a Berkley Company)

Founded in 2008, Berkley Asset Protection is a premier provider of specialized insurance solutions for fine art, jewelry, and other high‑value personal and commercial assets. Our mission is built on precision, trust, and deep industry expertise, serving a global clientele through a robust network of retail and wholesale insurance professionals.

At the core of our success is a gold‑standard claims and loss control team renowned for responsiveness, integrity, and technical excellence. We don’t just insure assets—we protect what matters most, with care, confidence, and a culture of excellence.

This role will be based in our Midtown NYC office (47th & 3rd). We offer a hybrid work schedule with 4 days in the office and 1 day remote where it makes sense to do so.

The Company is an equal employment opportunity employer.

As a key author and implementor of Berkley Asset Protection’s marketing and branding strategy, your role as Senior Marketing Specialist will be to drive the execution of integrated campaigns across U.S. and international product lines. You’ll lead content creation, manage social media, analyze performance data, coordinate events, and collaborate cross‑functionally to elevate our brand and deliver measurable results.

• Culture of innovation, teamwork, supportive colleagues and leaders willing to invest in talent.
• Internal mobility opportunities.
• Visibility to senior leaders and partnership with cross‑functional teams.
• Opportunity to impact change.
• Benefits – competitive compensation, paid time off, comprehensive wellness benefits and programs, employer‑funded health savings account, profit sharing, 401(k), paid parental leave, employee stock purchase plan, tuition assistance and professional continuing education.

• Campaign Strategy & Execution:
  Develop and implement multi‑channel marketing campaigns that resonate with luxury audiences and drive engagement.
• Content Development:
  Craft compelling content for websites, blogs, social media, and advertising—ensuring consistency in tone and brand identity.
• Market Intelligence:
  Conduct research on industry trends, competitors, and customer needs to inform strategy and uncover new opportunities.
• Social Media Management:
  Oversee social platforms, create engaging posts, and foster community interaction.
• Performance Analytics:
  Monitor campaign metrics, analyze data, and generate reports to optimize performance and guide decision‑making.
• Event Planning:
  Coordinate logistics for trade shows, client meetings, and marketing events.
• Cross‑Functional
  
  Collaboration:
  
  Partner with sales, underwriting, and leadership to align marketing efforts with business goals.
• Special Projects:
  Contribute to strategic initiatives and ad‑hoc marketing projects as needed.

• Bachelor’s degree or equivalent.
• 5–7 years of experience in marketing, communications, or brand development.
• Proven success in building luxury brands and creating high‑impact, multi‑channel content.
• Strong project management and attention to detail.
• Proficiency in SEO, CMS, analytics, and Salesforce Marketing Cloud.
• Collaborative mindset and cross‑functional leadership skills.
• Ability to travel up to 20 %.

• Empathy for clients and agents, with a passion for brand excellence.
• Clear, adaptable communication across audiences and channels.
• Creative thinking backed by analytical rigor.
• Calm, organized, and accountable under pressure.
• Curiosity and drive for continuous improvement.
• Preferred background in luxury goods, financial services, or high‑growth, client‑focused industries.

We do not accept any unsolicited resumes from external recruiting agencies or firms.

• Base Salary Range: $100,000 - $125,000.
• Eligible to participate in an annual discretionary bonus.
• Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit‑Sharing plans.

Not offered for this role.

• Seniority Level: Mid‑Senior level
• Employment Type:
  
  Full‑time
• Job Function:
  Marketing and Sales
• Industries:
  Financial Services and Insurance
• Location:
  
  New York, NY (Midtown NYC office)