Email Marketing Manager; Hybrid from NY

* This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The fourth week is fully remote.
The Email Marketing Manager will lead our Email & SMS marketing efforts and drive customer engagement, retention, and revenue growth. This role will be responsible for developing and executing Email & SMS marketing strategy, managing the calendar, and collaborating with creative teams to deliver high-impact campaigns.

• Develop and maintain a comprehensive Email & SMS marketing calendar, ensuring alignment with key business initiatives, promotions, product launches, brand stories and seasonal trends.
• Develop comprehensive campaign briefs for all email/sms campaigns and submit to creative for execution.
• Develop email template library to improve operational efficiency and optimize email performance.
• Measure template performance and update template library accordingly.
• Select appropriate email templates and provide clear, strategic briefs to the creative team to develop compelling email designs and copy.
• Own email & sms segmentation strategy and segment selection for every campaign.
• Improve project management and process with cross functional partners.
• Partner with retail to develop holistic retail marketing strategy for the email channel.
• Own all linking strategy, merchandising and execution.
• Own campaign QA to ensure all content is accurate, links are correct and content is customer ready.
• Own relationships with licensing partners and develop strategies to support licensing goals.

• Develop and implement advanced personalization strategies, including dynamic content, behavior-based dyanic content, and tailored product recommendations.
• Utilize segmentation techniques to target customers by demographics, purchase history, browsing behavior, and lifecycle stage.
• Partner with Consumer Insights team on opportunities to enhance audiences with 1st, 2nd and 3rd party data.
• Drive engagement by creating emails and SMS messages that feel personal and relevant to individual customer needs.
• Collaborate with analytics and data teams to enhance audience targeting, leveraging data insights to continually refine personalization efforts.

• Own the strategy, process and timelines for partnership with Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets.
• Ensure that creative assets align with campaign goals and timelines.
• Collaborate with Merchandising and Planning teams on product selection and pricing for emails.
• Oversee Email Marketing Specialist’s maintenance of all ongoing and upcoming sales and promotions.

• Own the deployment and consistency of UTM parameters across all campaigns.
• Partner with Data Science to ensure UTM parameters are accurately captured in Adobe.
• Own the development and maintenance of campaign metadata sheets.
• Own weekly email + sms recap deck to be delivered every Monday.
• Provide monthly reporting on send volume and unsubscribe rate to Director of Retention Marketing with insights on improvements or callouts on burn rate.
• Oversee development of post campaign launch recaps for key brand initiatives.
• Provide reporting to copy team to ensure SL/PH’s drive optimal open rates.
• Partner with Data Science and Data Engineering teams of the development of dashboards in data visualization tools that combine engagement and performance metrics.

• Attend regularly scheduled meetings with vendors to understand channel performance and develop strategies.
• Partner with email & SMS platform vendors to adopt best practices and improve performance.

• Own the strategy, development, timeline and execution of A/B testing roadmap.
• Oversee the set up, QA and execution of A/B tests.
• Conduct post test analysis, providing insights and next steps, oversee the development of recap decks.
• Partner with cross functional partners A/B test ideation and scheduling within testing roadmap.
• Submit A/B test requests to creative team.

• Write all SMS copy.

• Monitor and analyze key performance metrics, such as open rates, click-through rates, and conversion…