Integrated Marketing Director, eCommerce

Integrated Marketing Director, eCommerce

Posted 1 week ago. Be among the first 25 applicants.

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance.

Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

In partnership with internal creative, channel, and product marketing teams, the Director will oversee cross-functional programs that integrate brand storytelling with performance marketing rigor, driving both brand equity and commercial results. This leader will play a pivotal role in balancing short-term revenue objectives with long-term brand health, optimizing marketing spend effectiveness, and ensuring every campaign delivers incremental business impact.

The Director, Integrated Marketing, eCommerce is a senior marketing leader responsible for developing the marketing strategy and execution across all eCommerce business units (Registry, Invitations, Wedding Websites). This role is accountable for driving growth, conversion, and customer lifetime value across owned and paid channels, working in close partnership with the eCommerce GMs and the broader Marketing leadership team. This leader will bridge the creative excellence and brand power of The Knot with the performance rigor of a scaled retail business—bringing a strong mix of brand storytelling, data-driven growth marketing, and customer lifecycle expertise.

Partnering closely with the Director of Integrated Marketing, US Consumer, to ensure ecommerce programs are orchestrated to the ideal consumer experience based on their wedding planning journey and seasonality.

The ideal candidate is an experienced e‑commerce marketing strategist with a proven record of building and scaling integrated marketing programs, leveraging data to drive decision-making, and inspiring teams to deliver breakthrough creative and performance outcomes.

• Own the eCommerce Marketing Strategy:
  Building and owning the end‑to‑end eCom plans across channels, in partnership with channel owners and partners.
• Develop consumer marketing calendar and programs:
  Lead the strategic planning, optimization, and execution of the annual e‑commerce marketing calendar, ensuring every campaign, message and initiative ladders up to core business KPIs – traffic, conversion, and AOV.
• Drive Performance Through Integration:
  Partner across creative, media, product, and merchandising teams to align channel activities, promotional cadence, and onsite experiences for maximum cross‑channel impact.
• Partner Marketing Plans:
  Establish marketing plans with partner brands to achieve shared goals and revenue outcomes in support of registry and merchandise adoption.
• Lead Promotional Strategy:
  Define and optimize promotional and campaign strategies that balance acquisition cost (CPAs), increase AVO, and lifetime value (LTV).
• Champion Insights & Analytics:
  Use performance data, consumer insights, and A/B testing to continuously refine messaging, creative, onsite user experience, and media mix for efficiency and effectiveness.
• Oversee Campaign Development:
  Lead cross‑functional briefings for creative, channel, and media partners—ensuring every campaign delivers cohesive storytelling and measurable performance.
• Foster Cross‑Functional Excellence:
  Build strong partnerships with Product, Merchandising, CRM, and Site Experience teams to enhance the full customer journey and onsite performance. Drive cross‑functional forums and holistic reviews of the end‑to‑end business performance monthly and across business reviews.
• Manage Brand & Product Positioning:
  Ensure brand positioning and key product differentiators are consistently expressed across all consumer…