Media Director, Planning

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award‑winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order to maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

As Director, Planning, you'll support the vision and strategic plan for the account, ensuring success across work quality, client relationships, financials, and team health. You'll play a key role in planning and executing media strategies integral to their business success and launch industry‑leading work that propels the business forward.

• Understand client objectives and ensure translation into actionable and measurable media objectives, strategies, and plan KPIs.
• Manage and provide team leadership to the media plan process, including ideation formation, presentation, and implementation.
• Manage multiple campaigns at a time across multiple channels when needed.
• Manage the integration and partnership of internal cross‑functional SBU partners across client’s business as appropriate.
• Work with SBU partners to ensure strategic alignment with performance‑based campaigns (Search/Social/Programmatic).
• Lead relationships with SBUs, client agencies and internal teams to evaluate and select the right partners for investment.
• Work closely with strategy and analytics to identify appropriate data strategies to promote growth.
• Ensure plans deliver upon KPIs by providing measurement touch‑bases throughout the campaigns.
• Ensure full budget utilization, tracking and stewardship across all reporting markets based on client‑specific needs.
• Responsible and accountable for the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs.
• Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward‑Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase.
• Familiarity with media mix modeling and other forms of regression‑based ROI; A/B and multi‑variate test design.
• Experience influencing a marketing strategy through the application and/or management of data‑driven analytics solutions.
• Ability to deliver compelling presentations and storytelling and command an audience/seen as a partner and advisor by clients.
• Demonstrated ability to run a team – solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high‑quality work.
• Exhibits mature leadership – identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts.
• Team player – highly motivated and collaborative / leads by example.
• Skilled at developing relationships across cross‑functional teams / sought out for advice / expertise by internal clients.
• Aptitude for identifying new tools/partners that address emerging or challenging client needs desired.
• Capable of providing thought leadership and IP and developing innovative analytic offerings desired.

• Excellent written, verbal, and presentation skills.
• High level of comfort presenting to all levels of clients and internal senior management.
• Self‑Starter, demonstrates initiative.
• Ability to manage multiple projects simultaneously.
• Thrives in a fast paced environment; nimble, flexible, and solution‑oriented.
• Solid awareness of industry trends and planning/measurement models.
• Ability to incorporate agency tools/practices/products.

• 6‑8 years of experience within integrated planning; 3+ years as a people manager.
• Collab…