Marketing Manager; Brands

Job Summary /p

Title:

Marketing Manager (Brands)

Reports to:

Creative Strategy Director

Location:

New York, NY (On-Site, 5 days a week in office)

Roc Nation is looking for a Marketing Manager, who is passionate about pop‑culture, music, and the spirits industry. The incumbent will own the marketing strategy and narrative of a Roc Nation brand. This role will work closely with the VP, Creative, Creative Strategy Director, Digital Marketing Director, and Brand Manager to bring to life a myriad of campaigns and activations, driving sales and brand recognition on a national scale.

• Brand Strategy: lead the development of brand campaigns, creative briefs, seasonal programs, and activation concepts. Transform strategy and data‑backed insights into compelling presentations, copy, and marketing narratives. Present concepts and marketing initiatives clearly to leadership, partners, and cross‑functional teams through compelling presentations. Monitor category trends, consumer insights, and competitor activity to identify growth opportunities
• Campaign Development & Execution: lead the creation of 360° marketing campaigns across digital, social, influencer, experiential, and traditional channels. Collaborate closely with Roc Nation creative strategy and design teams to strengthen brand identity through clear messaging, visual consistency, and storytelling that resonates with target consumers. Manage content production, including photo/video shoots, brand assets, and packaging updates
• Brand Ambassador & Influencers: use brand and artist insights to identify and collaborate with content creators, influencers, and partners who will grow and scale authentic brand presence online
• Trade Marketing: develop retail and on‑premise activation programs to support sales initiatives. Manage and develop POS materials, product education tools, and promotional programs for distributors and key accounts. Collaborate with the sales team to execute launch plans, sampling events, and promotions
• Experiential & Events: lead brand presence at festivals, tastings, sponsor ships, and VIP events. Manage event budgets, planning, logistics, and post‑event performance measurement. Ensure brand ambassadors deliver authentic, high‑quality consumer experiences
• Agility & Innovation: bring forward fresh ideas rooted in culture, mixology, hospitality, and consumer behavior. Learn quickly when facing new problems, analyze both successes and failures for clues to improvement; experiment and try to find new solutions. Stay sharp on category innovations, emerging platforms, and shifts in consumer expectations
• Drive for Results: energetic and driven to complete tasks at a high level, steadfastly pushes self and others for best results. Manage multiple projects at once and push initiatives from concept through flawless execution
• Leadership & Communication: deliver clear communication to internal teams, agencies, distributors, and partners. Provide constructive and actionable feedback to ensure all creative and strategic materials meet brand standards. Champion brand consistency across all consumer and trade touch points

• 4–7+ years of brand or marketing experience; spirits, beverage, CPG, or lifestyle category preferred
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Strong interest in spirits, cocktails, hospitality, and culture
• Understand brand objectives and translate them into integrated marketing plans
• Deep knowledge of social platforms, digital best practices, and influencer ecosystems
• Up‑to‑date on cultural trends, brand marketing landscape, and innovative campaigns
• Knowledge of the three‑tier system and alcohol industry regulations is a plus
• Excellent communication, project management, and relationship‑building skills
• Strong attention to detail and excellent project management skills
• Experience working cross‑functionally and managing multiple stakeholders

• A brand‑builder with a sharp cultural pulse
• A storyteller who understands how to create emotional connections
• A proactive doer who thrives in a fast‑moving, entrepreneurial environment
• Someone passionate about tequila,…