Senior Manager, Sales Marketing; GlobalFi Accounts - Area

Senior Manager, Sales Marketing (Global Accounts)

New York, NY

At World Wide Technology, we work together to make a new world happen. Our important work benefits our clients and partners as much as it does our people and communities across the globe. WWT is dedicated to achieving its mission of creating a profitable growth company that is also a Great Place to Work for All. We achieve this through our world‑class culture, generous benefits and by delivering cutting‑edge technology solutions for our clients.

Founded in 1990, WWT is a global technology solutions provider leading the AI and Digital Revolution. WWT combines the power of strategy, execution and partnership to accelerate digital transformational outcomes for organizations around the globe. Through its Advanced Technology Center, a collaborative ecosystem of the world's most advanced hardware and software solutions, WWT helps clients and partners conceptualize, test and validate innovative technology solutions for the best business outcomes and then deploys them at scale through its global warehousing, distribution and integration capabilities.

With over 12,000 employees across WWT and Softchoice and more than 60 locations around the world, WWT's culture, built on a set of core values and established leadership philosophies, has been recognized 14 years in a row by Fortune and Great Place to Work® for its unique blend of determination, innovation and creating a great place to work for all.

Want to work with highly motivated individuals on high‑performance teams? Join WWT today!

The Senior Manager, Sales Marketing will work closely with Sales (Global Financial Services and Enterprise East) and Marketing Teams to execute events and co‑create marketing campaigns that achieve pipeline and revenue goals. The role is equal parts creative, collaborative, and revenue‑minded, with the flexibility to slide from setting strategy to executing on the ground with the Sales team. You will oversee a team of 4 Marketing Managers to assist in the development and production of amazing experiences for our partners, customers, and employees.

You will also evangelize World Wide Technology and expand the event’s reach by working with your Marketing peers to recommend digital marketing tactics, content creation and other ABM marketing strategies that amplify the events.

• Intimately understands Sales Vertical business priorities and builds an annual marketing that meets customer satisfaction and acquisition metrics
• Oversees 4 Marketing Managers that coordinate and produce an Integrated Marketing Plan inclusive of events, Out of Home, Geo Targeting, Executive Engagement.
• Utilizes research, data, and insights to inform the selection of, and strategy for, all events and sponsor ships, in alignment with the vision set by Sales and Marketing Leadership teams:
  Event examples include local/regional trade shows, hyper‑local customer appreciation events, networking events and large receptions, thought leadership seminars, owned event series, etc.
• Leads the creative process, concepting world‑class event experiences that may be executed by a cross‑functional team and, occasionally, agency partners
• Works horizontally with Marketing peers to influence messaging and articulate World Wide Technology’s capabilities, differentiating value, and key benefits for the Vertical
• Creates experiences that engage with customers every step of their journey: pre, during and post event, deepening consideration and intent at every stage:
  Additional multi‑channel touchpoints, developed in partnership with Marketing peers, may include digital advertising, website content, email campaigns, OOH, PR, event signage/collateral, social posts, community engagement, lead acquisition, etc.
• Creates structure and processes to operationalize event production and ensure flawless execution
• Develops, or oversees the development of, marketing materials (invites, landing pages, sales collateral)
• Manages marketing dashboard and sets, tracks, and analyzes events with regular qualitative and quantitative‑driven check‑ins with leadership. Then uses these results to inform…