Vice President - CRM

Position: Full-Time

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high‑quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray‑Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high‑quality vision care and best‑in‑class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e‑commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid‑range to premium segments. Our Shared Services Team accompany and enable others within the Essilor Luxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on Linked In!

The CRM role for NA Optical & SUN Brands leads the development of a consumer‑centric contact strategy that grows consumer loyalty and brand advocacy. Skilled at both interpreting data and shaping the creative/messaging, the position applies customer insights and analytics to influence the communication journey. The role leads the development of innovative new touch points driving collaboration of cross‑functional teams to establish and evolve a highly personalized, omni‑channel customer journey.

• Devises and implements strategies aimed at growing consumer loyalty and brand advocacy.
• Leads strategic development of a customer‑centric, loyalty‑based approach to CRM initiatives.
• Collaborates with Marketing, Ecommerce, the Corporate team and other functional areas to activate unified contact plan across customer‑facing channels.
• Builds platforms to enable personalized, dynamic content, integrating predictive analytics and segmentation strategies.
• Leads CRM functional and best practice sharing for scaling and expanding successful consumer strategies to global markets.
• Drives increased effectiveness of communications (lifecycle, bulk & automations) using a data‑driven approach to optimise and continuously improve member experience and company value.
• Establishes Sun & Optical NA Brands CRM program goals, focused on growing incremental impact and ROI. Provides course‑corrections and optimisation as needed.
• Recommends test strategies to improve ROI and increase online & in‑store sales.
• Partners with external and internal resources to provide synthesized learnings and overall measurement of CRM/Loyalty activities.
• Drives the strategy and delivery of mass and targeted value propositions.
• Collaborates with cross‑functional team to deliver omni‑channel consumer experience interacting also with our Media, Performance Marketing & Social teams.
• Manages the CRM team that supports the NA CRM activities in direct relationship with the CRM Global team inside the Global Consumer Engagement Channel function.
• Serves as main point of contact for Sun & Optical NA Brands, communicating ongoing updates of project status, results & learnings, broader industry trends.
• Oversees timelines and proper execution of ideas within fast‑paced, dynamic environment.
• Oversees budget & forecasting.
• Manages external agency relationships to maximise efficiencies.

• BA degree.
• 12+ years Marketing experience, with 5+ years' experience in direct, digital, mobile, social media channels.
• People management experience.
• Customer‑centric approach to marketing and analysis.
• Ability to influence across diverse set of stakeholders.
• Success managing multiple priorities and deadlines.
• Ability to manage across functional teams in a highly matrixed environment.
• Exceptional verbal and written skills.
• Curiosity and drive.