Account Director

Overview

Join to apply for the Account Director role at Greater Than One
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This range is provided by Greater Than One. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Are you ready to take the lead in transforming healthcare marketing through cutting-edge media and technology solutions? At Greater Than One, we’re searching for a passionate Account Director to champion client relationships and drive impactful, data-driven strategies. You’ll serve as a trusted advisor to our healthcare clients, collaborating with talented omnichannel strategists and media experts to craft hyper-personalized campaigns that deliver measurable results.

In this role, you’ll own the client partnership—guiding marketing strategies, overseeing flawless campaign execution, and identifying opportunities to expand relationships. You’ll foster a culture of innovation within the team, mentoring rising talent and driving experimentation with emerging technologies like AI. If you’re a strategic thinker with a client-first mindset, a love for innovation, and a commitment to excellence, we want you on our team.

Let’s create meaningful impact together. Join us and help shape the future of healthcare media.

• Champion client communication, manage expectations and oversee all work conducted on the client’s behalf to ensure a successful partnership, emphasizing trust and expertise in media and technology solutions for healthcare clients.
• Keep up to date on industry and marketing trends and best practices, providing clear, cutting-edge marketing ideas, strategies and thought leadership to clients. Position the agency as a strategic partner, providing education and guidance on innovative solutions.
• Partner with clients to develop roadmaps for meeting short- and long-term marketing objectives.
• Develop informative and insightful briefs and provide leadership to internal teams to ensure all work aligns with client business needs and expectations.
• Develop and maintain a comprehensive understanding of the client’s business, brand, and objectives to align with strategic goals.
• Ensure client satisfaction and flawless execution of deliverables; proactively address challenges.
• In partnership with the omnichannel strategist and media SMEs, champion data-driven media strategies, encompassing programmatic, social, search, and emerging platforms, to create hyper-personalized omnichannel experiences.
• Proactively identify opportunities to expand existing client relationships by leveraging the agency’s capabilities and proprietary technology stack.
• Oversee the execution of omnichannel campaigns across various channels, ensuring alignment with overall strategy and client goals. Continuously monitor performance, analyze data, and optimize strategies to maximize return on investment.
• Manage the financial health of client accounts, including organic revenue growth, and supporting SVP in forecasting, billing, and resource allocation.
• Treat client resources as if they were the agency's own, develop and monitor annual scopes of work (SOW) and provide input to SVP for staffing plans to ensure profitability.
• Encourage a culture of innovation within the team, fostering experimentation and the adoption of cutting-edge media and technology solutions, including AI.
• Mentor and coach team members, providing guidance, feedback, and opportunities for growth and development. Foster a culture of constructive feedback and continuous improvement, addressing performance issues directly and promoting accountability.
• Participate in new business efforts and presentations as needed, showcasing the agency's expertise in media and technology solutions for healthcare clients.

• An advanced client-service orientation
• Ability to build and maintain client relationships with a focus on delivering value through media and technology
• Strong communication, presentation, and interpersonal skills
• An out-of-the-box, strategic, collaborative approach to solving problems and providing solutions
• Persuasive skills and ability to negotiate
• Strategic thinking with a data-centric approach to media…