Brand Marketing Coordinator

Overview

Job Title: Brand Marketing Coordinator

Department: Brand Experience

Reports to: Director of Brand Experience

Hours Available: M-F 8:30am-5:30pm EST (1-hour lunch break)

FLSA Class: Non-Exempt

EEO1 Classification: Administrative Support Workers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $50,000 - $65,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 2

Summary: The Brand Marketing Coordinator will support BEDGEAR’s brand marketing initiatives across multiple channels, including promotional programs, retail marketing initiatives, wholesale creative requests, brand asset management, and messaging for POP programs. The role requires strong organization, attention to detail, and a passion for building a consistent brand presence.

• Assist in the development and execution of brand marketing campaigns and seasonal initiatives.
• Manage, organize, and distribute brand assets (logos, photography, product imagery, marketing collateral) to internal teams and wholesale/retail partners.
• Ensure all distributed assets adhere to brand guidelines and are delivered in proper formats for use.
• Collaborate with internal teams and external partners to ensure messaging aligns with BEDGEAR’s brand voice and performance positioning.
• Coordinate the planning, creative development, and implementation of promotional campaigns across retail and wholesale channels.
• Track promotional calendar and provide reporting on performance and impact.
• Manage creative requests from wholesale partners, ensuring deliverables are on-brand and delivered on time.
• Support the development of retail marketing assets including signage, POP displays, and in-store activations.
• Partner with the creative team to support messaging, copywriting, and design needs for POP development and rollout.
• Maintain consistency across all in-store brand touchpoints to enhance the consumer experience.
• Work closely with product marketing, sales, and creative to support product launches and retail initiatives.
• Liaise with external vendors, printers, and creative partners as needed.

• Must be 18 years of age or older.
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

• Bachelor’s degree in Marketing, Communications, or related field.
• 1-3 years of experience in brand marketing, retail marketing, or a related role (internships included).
• Experience with asset management systems and distribution processes preferred.
• Background in retail, consumer goods, or wholesale marketing a plus.
• Passion for innovation, performance lifestyle, and building meaningful brand experiences.

Typical office environment with sedentary/light physical activity. See original job description for full activity table and specific lift/carry requirements as applicable.

BEDGEAR is an Equal Opportunity Employer that participates in the E-Verify program. BEDGEAR launched in 2009 and focuses on performance bedding and sleep solutions designed for an active lifestyle. BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds, and related products, with a presence in thousands of retail stores globally and multiple patents and trademarks.