Associate Director, Search

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Associate Director, Search is responsible for leading the execution team driving the growth, management, retention and satisfaction for a specific account. The Associate Director will manage and direct a Search team of Campaign Managers both onshore and offshore. Proven account management and team leadership experience are essential, along with deep experience in Paid Search.

• Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps VP/Director and Search apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Develops and fosters account relationships to champion initiatives that drive marketing decisions across digital channels
• Understands client’s goals, markets, needs and expectations of the agency
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Independently leads performance and strategy presentations
• Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 5+ years of account management experience in Search Engine Marketing; client side or agency side preferred
• 2-4 years of demonstrated success in managing and leading a team of paid search specialists
• Proven experience managing large-scale campaigns on Google Ads, Bing Ads, and Apple Search
• Experience with Bid Management Tools like Search Ads 360
  
  Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel
• Demonstrated problem solving, organization, and project management skills
• Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success
• Ability to develop and implement comprehensive paid search strategies aligned with client goals
• Proficient in creating and presenting PowerPoint slides, ensuring that complex information is conveyed in an engaging and understandable manner
• Capacity to work independently with strong project management skills, capable of managing multiple campaigns and projects simultaneously

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and…