Senior Vice President, Brand

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high‑performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self‑disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

The SVP, Brand Experience is a strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions. As the SVP, Brand Experience, you’ll play a pivotal role in providing strategic and leadership for a specific brand/account. In partnership with the EVP, you’ll be responsible for nurturing strong client relationships, driving organic growth, and ensuring the quality of work produced by cross‑functional teams.

• Lead the media planning process and a team of planners at various levels
• Lead presentation/discussion with the client around strategic ideas, sharing recommended direction and rationale as to why this is the right approach; evaluating what has worked, not worked and applying learning to future campaign development
• Translate into actionable deliverables to impact annual planning cycles via audience insights, consumer journeys, and communications frameworks
• Manage and work alongside VP/Directors on Planning and Investment to co‑manage and mentor a team with varying levels of experience
• Partner with EVP to define and implement a plan to evolve strategy practice to keep pace with industry changes
• Engage directly with clients, articulating strategies with data and clear metrics
• Build and nurture client relationships to elevate the partnership
• Assist in setting organic growth goals and drive adherence to growth roadmaps and business plans
• Actively engage in new business opportunities, volunteering for pitch teams and identifying upsell and cross‑sell opportunities to clients
• Model outstanding client service, convey passion for clients’ businesses, and serve as a point of escalation for client concerns

• 12+ years of experience with previous experience leading a large account and team
• Superior client service experience with proven ability to provide strategic media plans, innovate, and drive modern marketing solutions
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership skills with ability to lead team to deliver high‑quality results

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating…