Senior Director, Marketing

Position Overview

The Senior Director of Marketing is a foundational player in strategizing, nurturing and reporting against targets to drive growth. This role will partner closely with Sales leadership, Marketing leadership, Inside Sales, and Operations to ensure marketing is executing events and campaigns targeting the growth mix for the region. This individual will spearhead the conversion of their team’s driven leads and target account engagement by partnering with MOPs, Inside Sales and sales to create and test sales plays to drive conversion.

• Grow and deliver marketing activities and pipeline for your region by attending, hosting and launching regional specific campaigns and events with existing customers.
• Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals.
• Partner with Solutions Marketing to identify market trends, competitive landscape, and addressable market to guide regional priorities.
• Develop and execute customer-driven, regional marketing strategies and programs to increase demand, pipeline and expansion.
• Work closely with teams across Marketing to formulate and drive initiatives – webinars, campaigns, events, conferences, and seminars – to generate or nurture qualified leads from target accounts and accelerate pipeline.
• Lead the teams that own execution for targeted 3rd party regional event, campaigns, and field plays. Ensure seamless execution from concept to post-event analysis.
• Closely monitor KPIs and metrics to measure program effectiveness. Analyse data to optimize programs and demonstrate ROI to senior management.
• Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
• Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
• Establish and maintain strong relationships with stakeholders, including sales team, product marketing, solutions marketing, demand generation, content marketing, brand, and executive leadership.
• Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs.

• 12+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline.
• 8+ years of experience successfully managing and leading high-performing teams of at least 3+ members.
• 4+ years of driving and scaling ABM.
• Proven track record of developing and executing successful field marketing strategies that drive revenue growth and market expansion.
• Demonstrated ability to set and achieve ambitious goals, fostering a culture of high performance and accountability within the team.
• Deep understanding of event operations, agency management, and industry best practices for enterprise-level events.
• Strong analytical and strategic thinking skills with the ability to leverage data and insights to drive impactful decisions.
• Excellent written and verbal communication skills with the ability to effectively convey complex information to diverse audiences.
• Proficiency in Salesforce, Tableau, and 6sense or Common Room.

Last Updated Dec 2025 MK-Gen-L2 Senior Director, Marketing

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