Director, Global - Portfolio Marketing
Job in
Victor, Ontario County, New York, 14564, USA
Listed on 2026-03-04
Listing for:
CooperCompanies
Full Time
position Listed on 2026-03-04
Job specializations:
-
Management
-
Marketing / Advertising / PR
Job Description & How to Apply Below
Location: Victor
Job Description
Cooper Vision, a division of Cooper Companies (NASDAQ:
COO), is one of the world's leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. Cooper Vision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available.
Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit
Job Summary
This highly collaborative role owns the strategic direction and profitable commercial performance of the 1 Day contact lens portfolio, including Cooper Vision-branded and customer-branded (private label) offerings.
The Director will:
- Lead end-to-end portfolio management from innovation concept to in-market performance;
- Integrate global and regional insights into innovation and marketing strategy;
- Drive cross-functional alignment and decision-making to accelerate time-to-market; and
- Build the strategic and operational foundation for sustainable growth in the 1 Day category.
1. Cross-Functional Leadership & Decision-Making
- Serve as the central connector across global functions to align innovation priorities, business cases, and commercialization plans for the 1 Day portfolio.
- Facilitate data-driven, cross-functional decision-making that balances market opportunity, technical feasibility, and commercial readiness.
- Collaborate with LCM, R&D, Regulatory, and Supply Chain to ensure product concepts advance efficiently through development and launch.
- Partner with Finance and Commercial Operations to align portfolio decisions with global revenue, margin, and investment targets.
- Lead the 1 Day portfolio from insight to lifecycle management, including innovation planning, launch readiness, in-market optimization, and rationalization.
- Define global 1 Day portfolio strategy, brand hierarchy, positioning, pricing corridors, packaging, and claims.
- Drive consistency and efficiency through standardized processes, launch playbooks, and toolkits that enable regional execution.
- Measure portfolio performance through business KPIs, customer adoption, and brand equity metrics to guide future decisions.
- Translate consumer, professional, and market insights into clear portfolio strategies and innovation requirements.
- Build and continuously refine the 1 Day product innovation pipeline, in collaboration with R&D and LCM, ensuring alignment with global market trends and customer needs.
- Provide commercial leadership in defining new product concepts, feature sets, and value propositions based on unmet needs and growth opportunities.
- Lead global business case development and ensure projects move from concept to commercialization with cross-functional alignment and ROI focus.
- Develop and deploy global go-to-market frameworks that integrate positioning, pricing, messaging, and channel activation strategies.
- Partner with Regional Marketing, Global Key Accounts & Key Markets to translate global plans into localized execution across ECP, retail, and digital environments.
- Partner with Global Marketing Strategy & Planning/Customer Enablement to gather insights, incorporate portfolio messaging in Masterbrand communication and pair product with non-product services and tools to create cohesive go-to-market plans.
- Lead creation of launch playbooks, clinical storylines, and marketing content to ensure consistent, impactful market activation.
- Coordinate with Professional Affairs to build advocacy, awareness, and preference for the 1 Day portfolio globally.
- Partner closely with the Senior Director, Global FRP Portfolio Marketing to ensure aligned portfolio architecture, resource prioritization, and strategic continuity across the 1 Day and FRP businesses.
- Share insights, learnings, and b
Experience & Skills
- 10+ years of progressive marketing or product management experience, including 5+ years in global or regional roles within healthcare, consumer health, or related industries.
- Proven success managing complex, multi-market portfolios across the full product lifecycle-from concept to launch to rationalization.
- Demonstrated excellence in cross-functional collaboration and decision-making, working with R&D, LCM, Regulatory, Supply Chain, and Finance.
- Strong capability in insight translation, innovation pipeline development, and business case creation for new product introductions.
- Advanced strategic and analytical thinking; able to link insights to product and market strategy.
- Strong communication and influencing skills with experience presenting to…
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