Group Brand Director; Freelance

The Brand Management team at Pereira O’Dell sets the vision for how we transform the brands and the businesses we work on. They are the stewards of our multidisciplinary approach, balancing short-term direction with long-term strategic brand-building.

The Group Brand Director is responsible and accountable for the overall health and success of the business, including the planning, leadership, and direction of all marketing efforts. In addition, they have overall responsibility for managing the account’s growth and financial health of their business(es).

This is a hybrid role, based in New York City.

Will start out as freelance, but has potential to be a temp-to-perm position.

• Strong business acumen - A true client partner and extension of their team, in business understanding and as a resource. Relays business updates and organizational information to the agency team in a relevant and helpful way. Fluent in the data and business results.
• Brand stewardship - Own the business and brand story for the internal agency partners. Represent the agency on big strategic projects in partnership with the strategy team.
• Client management - Able to identify great creative ideas that are both on strategy and solve the brief's business problem in their infancy and shepherd them through to delivery. Drive thought leadership and strategic deliverables for the future of the brand and, along with your POD partners, drive creative excellence.
• Account operations - Responsible for overall health of the account’s finances, including production budget oversight and fee oversight. Identify areas of organic growth opportunity and develop action plans to turn opportunities into revenue results.
• Project & process management - Partner with Creative Directors and Strategy Directors to maintain overall health of client/projects. Supported by a Brand Director and/or Brand Supervisor, able to effectively drive a multi-channel campaign development program, collaborating across agency disciplines, partner agencies and client teams.
• Talent management - Provide leadership, daily guidance, direction, and hands-on training to Managers, Supervisors and Executives. Responsible for the development plan process, including identifying opportunities for growth for each team member. Actively ‘manages up’ and works with the Managing Director to keep them posted on the business.
• Agency culture & vision - Actively engages in agency discussions to create a positive agency environment, including senior agency team meetings. Creates space for and champions a diverse, inclusive and equitable agency experience, ensuring a breadth and depth of voices are considered in all stages of the creative process.

• 10-15 years at a creative agency in account management roles with complex, highly integrated campaigns and brands
• Experience across all mediums with a strong understanding of digital
• Strong experience in all aspects of production
• Excellent interpersonal and communication skills
• Keen interest in the marketing, advertising and communications industry and staying up on industry best practices and campaigns
• Strong organizational skills and attention to detail
• Proven track record of successfully leading projects through completion

• n/a

Pereira O’Dell is an independent creative agency that lives for the big swings. We believe that it’s in that pursuit of finding something bigger - something better than what exists - where we discover what really matters to people and brands. At Pereira O Dell, we bring big ambitions to life. For the past 15 years, we’ve been pioneers at the intersection of technology, advertising and entertainment – and when these cultures collide, incredible things happen.

We start by uncovering the Secret Brief: a dream for the brand so ambitious, you wouldn’t dare write it down in a marketing brief. We believe that the Secret Brief unlocks truths about people and brands. And then we bring it to life in the most unexpected way.

Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O Dell is a full-service creative agency with offices in San Francisco and New York. Clients include Zelle, Tik Tok, Simplisafe, Suntory, Fifth Third Bank, and more. Pereira O'Dell has amassed over 100 respected Advertising and entertainment awards including Cannes Lions, Clios, D&AD, One Show, ANDY, Effie, and an Emmy Award.

Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.