Senior Director, Digital Product & UX

Senior Director, Product Management (Digital)

New York, New York

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks?

You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

This role owns the digital customer experience as a growth lever, with a clear focus on improving conversion, increasing average order value, and supporting long-term customer value. The work centers on helping customers quickly find the right product, understand why it’s right for them, and feel confident in their purchase — while ensuring the experience reflects Bombas’ brand and values.

The Senior Director, Product Management (Digital) partners closely with UX, Engineering, Brand, Analytics, and Site Merchandising. Site merchandising strategy remains owned by the GM of eCommerce; this role focuses on the product, UX, and platform systems that enable strong merchandising, brand expression, and customer decision-making at scale.

Success in this role requires establishing clear principles, creating durable systems, and setting a proactive operating rhythm for how digital work gets done.

After the first year, success in this role is clear and observable.

• Customers convert more easily and with greater confidence.
  • Customers quickly find the right product, understand why it’s right for them, and feel confident completing a purchase. Conversion and average order value have improved in ways that can be traced to your team’s efforts.
• The site better supports long-term customer value.
  • Customers know what to expect when they buy, feel good about their choices, and come back because the experience worked for them. Qualitative feedback reflects greater ease, confidence, and alignment with the Bombas brand.
• Product decisions are focused and grounded.
  • The roadmap is driven by a small number of well-defined customer and business problems. Each major initiative has a clear hypothesis and success criteria tied to outcomes. Tradeoffs are explicit, and there is shared understanding of what is not being prioritized.
• The operating model reduces noise and creates leverage.
  • Work flows through a clear intake and prioritization process. Ad hoc requests and Slack-driven urgency are the exception.
• Product & UX are trusted partners across the business.
  • Engineering, Brand, Merchandising, and Analytics view your team as partners who improve outcomes and bring clarity to decisions. Disagreements are resolved through shared data and principles. Product is involved early in shaping bets, not late in execution.
• The team operates with strong judgment and autonomy.
  • Product Managers and Designers demonstrate clear ownership, strong problem framing, and sound prioritization. The team relies less on day-to-day direction and more on shared principles and strategy. High performance is developed intentionally, and performance issues are addressed directly.
• The platform better supports speed, quality, and experimentation.
  • In partnership with UX and Engineering, clear decisions have been made about the tech stack and build vs. buy tradeoffs. Technical debt is managed deliberately. The platform enables faster testing and iteration without sacrificing performance, reliability, or brand quality.

Overall, the digital experience feels clearer, calmer, and more effective — for customers and for the teams building it.

• Deep curiosity about how…