Director Co-Brand Partnerships

Select how often (in days) to receive an alert:

The Director, Co-Brand Partnerships within Jet Blue’s Loyalty and Personalization team will manage all of the True Blue Program’s Co-Brand teams. This team is responsible for not only extending and enhancing the True Blue experience across our strategic banking partners, but generating incremental revenue opportunities to support the financial growth goals of the program. This Director will be responsible for the Co-Branded Credit Cards and associated financial products.

As a key role with in the Loyalty organization, this Director will be looked at as a key thought leader within the True Blue team and the broader Jet Blue Commercial leadership team.

• Oversees the following categories:
  • • Co-Brand team responsible for developing and executing the acquisition, retention, spend and loyalty marketing plans for co-branded credit cards, both domestic and international, to drive increased loyalty to Jet Blue and grow ancillary revenue
    • Strategy and development of new financial products to support future growth of loyalty revenues
• Identifies new strategic financial partners that fit with the Jet Blue brand and are aligned with commercial strategy. Negotiates terms of and executes partnership contracts and then oversees technical integration with Jet Blue’s systems. Develops partner marketing strategies and manages the partner marketing calendar to drive member awareness and utilization of partners
• Is a thought leader in suggesting and evaluating new ways to engender customer loyalty and leads roll-out of any new initiatives
• Develops the customer experience / communication strategy for all loyalty financial partnerships in coordination with Personalization, Marketing and Brand teams to deliver best-in-class marketing campaigns and communications across multiple marketing channels (e.g., email, website, direct mail, out-of-home, inflight, airports, telemarketing, PR and internal Jet Blue communications) to drive loyalty program and partnerships engagement
• Maintains domain expertise of the loyalty and co-brand space both within and outside of the airline industry and rigorously benchmarks Jet Blue’s loyalty program versus competitors
• Continuously evaluates the structure and features of partner agreements and implements any necessary changes based on rigorous quantitative and qualitative analysis
• Collaborates closely with the Director of Loyalty Program and Experience to ensure that the loyalty program strategy and loyalty partnerships strategy are aligned and mutually supportive
• Ensures the team conducts robust financial modeling, forecasting and analytics to support both existing partnership success and new business development in coordination of the broader strategic loyalty program vision
• Take a significant role in the development of crew members to support their engagement, growth, and goal achievement
• Other duties as assigned

Minimum

Experience and Qualifications:

• Bachelor’s degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Seven (7) years of customer loyalty, marketing, credit card or airline commercial experience
• Four (4) years of experience managing / leading teams
• Strong proficiency in using Microsoft Office, especially Outlook, Excel and Power Point
• Strong analytical and problem-solving skills, with experience structuring complex analyses and making strategic recommendations and translating complex concepts into simplified and understandable examples
• Ability to manage multiple competing priorities in a fast-paced environment
• Comprehension of loyalty program space
• Ability to build relationships and work across all levels and influence with impact
• Available for occasional overnight travel (20%)
• Must be in possession of valid travel documents with the ability to travel in and out of the United States
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred

Experience and Qualifications:

• Ma…