Senior Vice President- Real Estate

PR Senior Vice President
- Real Estate

Department: Real Estate

Employment Type: Full Time

Location: PURPLE New York

Compensation: $190,000 - $200,000 / year

Position Title: Senior Vice President, Real Estate Division

Reporting to: EVP & CEO

Location: New York, NY

Company Overview: PURPLE is a globally renowned Public Relations agency with offices in London, Miami, New York, Hong Kong, and Los Angeles. We’re on the hunt for a dynamic Senior Vice President to lead and elevate our North America real estate division. This senior leadership role offers the chance to work at the forefront of the industry—advising top-tier global clients, unlocking new business opportunities, and accelerating strategic growth across one of our most exciting sectors.

• Leadership and Strategy: Provide visionary leadership and strategic direction for the North America real estate division, ensuring alignment with PURPLE's overall goals and objectives.
• Team Management: Oversee the daily operations of the team, fostering an inclusive and high-performance culture while mentoring and developing staff to their full potential.
• Budget and Headcount Management: Develop and manage departmental budgets, ensuring resource allocation aligns with strategic priorities. Oversee headcount planning and staffing strategies to optimize team performance and deliver client success.
• Senior Counsel: Act as a strategic advisor to clients, offering insights and expertise that drive value and support achievement of their business objectives.
• Client Relationship Management: Cultivate and maintain strong relationships with key clients, ensuring outstanding service delivery and satisfaction across the portfolio.
• Cultural Placemaking: Leverage deep experience in design and architecture to enhance cultural placemaking initiatives, ensuring that projects resonate with community identity and elevate the client’s brand presence.
• Business Development: Lead initiatives to identify and pursue new business opportunities, enhancing the division's presence and growing client relationships within the real estate sector.
• Program Leadership: Manage high-profile client programs and campaigns from conceptualization through execution, ensuring they meet strategic objectives while respecting budgets and timelines.
• Media and Influencer Engagement: Drive media relations efforts, leveraging superior contacts with reporters in real estate, business, design, architecture, trade, culture, and hospitality to secure extensive brand coverage and endorsements.
• Pitching Expertise: Demonstrate strong relationships and pitching skills to effectively communicate client stories and initiatives, ensuring favorable media placements and partnerships.
• Crisis Management: Develop and implement effective crisis communication strategies to protect and enhance client reputations, navigating sensitive issues with discretion and professionalism.
• Market Expertise: Stay informed about industry trends, competitive landscape, and emerging opportunities, leveraging insights to position PURPLE as a thought leader in real estate and cultural placemaking.
• Cultural Relevance: Maintain a deep understanding of related sectors, including design, art, luxury, and lifestyle, to inform strategic communications and align with market expectations.
• Global Coordination: Collaborate effectively with PURPLE teams in other markets, ensuring coherent execution of global strategies and fostering cross-market collaboration.
• Talent Development: Champion staff development initiatives, conducting performance evaluations and facilitating training opportunities to build a skilled and dynamic team.

• Experience: 10+ years of public relations experience, with a proven track record in the real estate sector. Experience working with mixed-use developments, high-end luxury residential, retail, commercial, and branded residences.
• Leadership Acumen: Demonstrated ability to lead and inspire teams, managing account executives and other staff to achieve high levels of performance.
• Budgeting and Financial Acumen: Strong experience in managing departmental budgets and resources efficiently to…